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Tuesday, July 20, 1999

British Airways latest ad campaign dares to appear boastful
He once lampooned Britain for its "18th-century class system and 17th-century plumbing,'' but US satirist PJ O'Rourke is now singing the praises of British Airways in the most-talked-about advertisements on UK television.

PollMap targets satellite channels for sales
It's a psephologist's delight: exhaustive constituency-wise details of the results of four earlier Lok Sabha polls, a demographic profile of the constituencies, an update on the overall likely impact of percentage swings in favour and against political parties.

Navigation devices help, but hold on to the map
Got a lousy sense of direction? Do you dream of never being lost again while driving, hiking, biking or boating? That's the promise of the latest handheld navigation devices on the market.


 


  HLL ready with media blitz to promote Pepsodent's relaunch
  J&J initiates direct marketing schemes to boost contact lens sales



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