All at the click of a mouse. This is a part of an innovative and versatile multimedia package, PollMap 2.2 prepared by Delhi-based ML Infomap Pvt Ltd and being marketed by Tata Infotech. ML Infomap had recently put together the Rural Market Ratings for MICA (MRMR), a multimedia guide to rural India, which is a helpful tool in seeing and understanding the market potential in rural areas.

A functional tool for poll analysts, PollMap 2.2 presents election data in conjunction with demographic profiles of constituencies. The package consists of exhaustive poll data from the IXth to the XIIth Lok Sabha elections, besides constituency maps of data sourced from ElectionCommission publications. Besides poll analysts, other end users of the product are expected to be newspapers, TV channels and political parties, which could use the data to chalk out their election strategies.

Says R Ranganathan of Tata Infotech on the marketing strategy: ``The feedback from the market for PollMap has been very positive, specially from satellite channels. Being able to visually present results is the greatest USP of the product.'' Tata Infotech is confident of being able to clinch close to 20 customers for PollMap 2.2.

The complete package is priced at Rs 2.25 lakh. Besides Assembly and Lok Sabha constituencies data, it offers the option of customization: the user can key in her own formula or projections to reach personalised conclusions. The package without this customization function costs Rs 1.25 lakh.

Claiming that this is the first time such detailed demographic information has been made available commercially on one CD, Manosi Lahiri, CEO, ML Infomap, says: ``The strength of theproduct is that it is interactive. It is dynamic, since the final output varies according to choices made. While poll details have been accessed from EC publications, there are value-additions in the multiplicity of choice, the swings and their interpretations, which can be customized and fine-tuned according to one's needs.'' The constituency-wise election data covers different parameters like: electorate, voters, votes polled, vote share, winners, margins, swings (for/against). All results of selections and queries are provided in the shape of graphs and maps. Data is provided at different levels: national, state and constituency.

Set up in 1993, Delhi-based ML Infomap is a specialist consulting company in geographic information technology, working in partnership with Tata Infotech and Info Access Singapore, which is its distributor oversees. It works at providing solutions for organisations that make space-related decisions through computer-based geographic information systems (GIS) tools and methods.It offers digital map databases with products like AgroMap, CityMap, StateMap etc.

Its clients include STAR TV (for which it handles its website) Mudra Institute of Communications, Ahmedabad, ORG-MARG, IOC and several UN agencies.