On a winning spree, Anthem Communications has recently bagged the advertising account of Parle Agro Limited. The Rs 20-crore Parle account now moves from the Mumbai-based Zen Communications. Anthem will be handling the advertising of the Parle range, that includes Frooti, Appy, Yo! Frooti, Yo! Appy, and Bailey's mineral water. The agency has also won the coveted Allwyn Refrigerator account worth about Rs 8 crore.

New colour printer from Modi Xerox

Modi Xerox Ltd has announced the launch of MX 2400C - a high speed, robust and economical colour laser printer. The new MX 2400C uses four mono-component toners in newly designed spill resistant cartridges, colour-coded and keyed to prevent improper installation, which can be accessed from the printer's front panel. The printer's unique Colour Advanced Photoscale Technology (CAPT) smoothes edges and enhances image quality, providing 2400 dpi class printing. The printer uses enhanced memory management technology whichcompresses the image and creates rapid throughput.

STIC makes a mark

In response to the increasing need of consumers to write on various surfaces for different applications, STIC Pens Ltd has added a new range of permanent markers to its product line. STIC Bold Marker Permanent has advanced features like quicker ink drying and low odour.

The markers come in four basic colours: red, blue, green and black, that are brighter for clear visibility. The markers are refillable and can be used on almost any surface: glass, ceramic, plastic, metal, laminate, wood, cloth, jute, PVC film, acrylic, rubber, leather etc. The markers, priced at Rs 15 each, will be available across the nation at over 40,000 outlets.