To this end, WGC has plans to launch various promotional campaigns in the country to help the industry and craftsmen. The move was in the wake of the current sluggishness in the bullion market. The WGC initiatives for India were expected to boost the trade in the country besides motivating both professional and amateur gold designers, the source added.

Another official, WGC manager (south) K Shriram said over 70 per cent of gold demand was catered through the WGC that has presence in 17 countries. WGC manages 21 mines in six countries.

Recently, WGC in association with Ganjam Napappa & Son Pvt Ltd, a leading diamond jewellery trader, launched Swarnanjali '99, a gold exhibition and campaign coupled with a fashion show.

Instituted by WGC, Swarnanjali is the country's premier award given for the most outstanding gold jewellery design to recognise and reward thecreativity of designers.