Monday, October 26, 1998
Using the medium to send home the message
A man is judged by the company he keeps. Clothes maketh man. A person wearing a suit and arriving in a Mercedes Benz car or a Lexus is given a more respected reception than another who arrives in less prestigious car and wearing a plain tie and shirt. A person who arrives in a badly crushed shirt and dirty jeans is given no reception at all.
Invest in watches with vintage appeal
There are few precision instruments that have caught the imagination of designers as universally across the world as watches. In India, too, interest in exquisite watches has always been there, but till recently it was restricted to only a handful of super-rich, and fuelled by a thriving smuggling network.
Microsoft system builders cash in on brand name to add value
The PC business in India is fast metamorphosing from selling boxes to value-added services. Margins are on a squeeze and discerning customers are looking for more value for money spent -- be it better after sales service or more freebies. No wonder, smaller players are being kept on their toes.
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