Wednesday, October 14, 1998
Consultancy firms forced to redefine marketing aims
Faced with a frenetic pace of change in the marketplace, many Indian corporates have latched on to global consultancy firms to guide them through the storm. However, in the past few months, it is these consultancy firms which are undergoing a sea change, worldwide and in India.
Has America learned the energy lesson of 1973?
Giant chrome and steel cars, polished high to glint proudly in the sun, once glided across America's superhighways, guzzling gasoline as if there was no tomorrow, ferrying Americans back and forth from their over-heated homes.
|
|
