It's a manna from heaven for soccer buffs. A ticket to the World Cup finals in Paris, besides an opportunity to bag $100,000 -- just for spotting a missing football. You gotta be kidding. There must be more to it, one avers. There is. A slogan eulogising Gillette or an application to avail of MasterCard from ANZ Grindlays and nothing more. Gillette, in its 28th year of sponsoring the World Cup, is promising a ticket to Paris and a booty of $100,000 in its "Spot The Ball" contest as part of the promotion of its Sensor range.For World Cup 1998, Gillette has a promotional budget of $1 million and will implement "Get into the game", a global consumer promotion, which will pit the winners of more than 70 individual country promotions against each other in a high-tech video shoot-out for a share of $100,000.
The winner of the contest from India, for instance, will compete with winners from other countries at the World Cup finals.
While if you prefer to take the credit card route to the goal, take part in theANZ Grindlays "kick off to Paris". When you apply for a credit card you also stand a chance to bag free air tickets, stay, ground transportation and tickets to the semi-final (courtesy MasterCard). You also have an option to avail of a free add-on credit card (for your spouse, parents and children over 18 years), if you apply before March 31.
The World Cup is Gillette's most successful global sponsorship and the company's largest sponsorship investment. Gillette's involvement now covers nine World Cups out of a total of 17 held since the competition began. Each promotion has led to increasing sales, global exposure, premium positioning and strengthening of customer relationships.
As part of its sales promotion, Gillette has launched a limited edition World Cup Sensor Excel Razor, highlighting the competition identifier, in blue, red and white at its base. Also, it is launching, specifically for India, a commemorative World Cup Gift Pack comprising the razor having a cartridge, besides a pack of fiveSensor Excel cartridges, a Gillette Aerosol Shaving Foam, a premium shaving pouch and a hand towel.
Entry forms are available on buying the commemorative razor, priced at Rs 100. So kick-off your grey cells to spot the ball and shoot it in the net. Paris beckons all those who have the keenest ball sense and the whackiest slogan.
Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.
