NEW DELHI, February 12: The US-based Amway Corporation is planning to invest $45 million in India. The $7-billion company is one of the largest direct-selling companies, which specialises in marketing products relating to home-care, cleaning, cosmetics, cookware and water purifiers.Speaking at a meeting organised by the Confederation of Indian Industry on Thursday, Amway president Dick DeVos said that the corporation is all set to start operations in the country from the middle of May.
He said that he was confident of evoking an excellent response from the Indian market. He added that Amway had established a good relationship with the customers through its direct-selling technique.
He said that India had great potential as a major market force. The products that Amway markets do not require any technical skills on the part of the distributors. In the US, mostly husband-and-wife teams take it up alongside their normal work routine, he pointed out.
Amway operates on a bonus system based on the valueof the products sold and increase in distributors per distribution territory.
Significantly, around five million people are engaged worldwide in selling Amway products. In Asia, Amway Asia Pacific Ltd is the exclusive distributor of Amway products in eight Pacific Rim countries including China.
Earlier, Siddharth Shriram, chairman, CII Human Resource Development Committee, and, chairman and managing director of Siel Ltd, said that Amway's interest is indicative of global companies exuding confidence in the Indian market.
He said that the main catch in the Indian market is that its potential for growth lies in the large and growing middle class.
Copyright © 1998 Indian Express Newspapers (Bombay) Ltd.
