International singing sensation Justin Bieber has finally landed in India for his live performance at the DY Patil stadium in Mumbai tonight. A huge number of his fans, who are all pumped up to see him live, have already started queuing up at the concert venue with over 500 cops and 1,500 security personnel and number of drones guarding the enclosure. But do you know the man who has made this event possible by bringing Bieber to India?
Well, meet Arjun Jain, 28. He has revealed that the deal with Creative Artistes Agency was finally sealed after spending months of sleepless nights in an effort to get Bieber to India for the ‘Purpose tour’. Expressing his satisfaction and excitement, Jain told Indian Express, “It entails a lot of research and spadework to be honest. This one has been a ride of a different sort. It will be the first time in history that a mainstream artiste of this stature is visiting the subcontinent.” Jain is the Managing Director of White Fox India which was started by him after graduating in finance from the University of Massachusetts. The report further state that in organising the concert Jain has already spent around Rs 26.8 crore.
“Bieber today attracts a universal age group and has matured as an artiste. He has the second largest fan base in India,” Jain added further.
Indian Express further stated that Jain recalls enjoying watching people having a good time at gigs and wanting to be ‘a part of their happiness’. This was when he was in Boston and there he first observed that such concerts were almost like a festival in the West. He then thought of giving Indians the same experience.
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“There were multiple agency pitches for this concert but I guess we worked really hard to win this one,” said Jain who is currently excited that India has opened up to international artistes. “Right from the money invested to the production value of the show to sponsor engagements, it has been quite a journey. India is yet to become a superpower when compared to global competitors but it’s a gradual process and we hope after Bieber this trend continues. Most pop artistes command a steep price to perform here now,” he told Indian Express.
Speaking about the challenges in successfully bagging and concluding an event this large, Jain said, “The governing laws are very complex and the taxation is heavy. Skilled human capital is also lacking, and this needs to be improved through learning programmes. The absence of proper event venues, technology service providers, air transport network and so on makes conducting large scale events tougher,” says Jain.
Bieber’s concert opens at 4 pm.