Megastar Salman Khan’s Prem Ratan Dhan Payo (PRDP) box office collections have reached the coveted Rs 200 crore mark domestically after 14 days of its release. It is Salman Khan’s third ever film to cross the Rs 200 crore mark after his 2014 release ‘Kick’ and this year’s other on screen outing ‘Bajrangi Bhaijaan’. Reacting to the news trade analyst Taran Adarsh tweeted, “And #PremRatanDhanPayo crosses 200 cr in India. 3rd Salman Khan starrer to attain the feat, after #BajrangiBhaijaan and #Kick… (sic)”. Overall, by day 15, PRDP collections are Rs 203.53 crore in domestic market and Rs 289.53 crore when we add the foreign take.
It is no surprise that Salman Khan’s latest family drama Prem Ratan Dhan Payo (PRDP) box office collections powered quickly past the Rs 50 cr, Rs 100 cr and the Rs 150 cr and now the Rs 200 cr level and he is now well-placed to eye much more. Why no surprise? Salman Khan is not just king of celluloid, he also rules the marketing world with his inimitable interventions that get him maximum publicity… and we are not talking about bad publicity.
Prem Ratan Dhan Payo box office collections had been skyrocketing in the first week starting with a day 1 take of Rs 40.35 crore, and PRDP collection figure kept on fattening as the long weekend ended and the new week faded too. However, the fag end of the week was not as kind to Salman.
On day 2, PRDP collection figure was Rs 31.03 crore, carried along by the first day’s momentum and the hangover from the extended festive season. As viewers kept trooping into theatres, the 2-day figure added up to a smart Rs 71.38 crore – just a 23 per cent drop over its release day.
Day 3 (Saturday) PRDP collection was another top figure at Rs 30.07 crore, making trade guru Taran Adarsh tweet in excitement: “#PremRatanDhanPayo crosses Rs.100 crore on Day 3 (Saturday). Business should again witness an upward trend today (Sunday). Big four-day total on the cards”.
On Day 4 (Sunday) yet another top collection figure was logged by PRDP at Rs 28.30 crore. This meant that PRDP opening weekend take of Rs 129.77 cr in the domestic market kept him in No. 1 spot in 2015 in this segment, leaving Akshay Kumar, Anil Kapoor, Ranbir Kapoor and others behind to corner box office collections glory in 2015. Taran Adarsh tweeted: “#PremRatanDhanPayo packed a solid (four-day) weekend, maintaining consistent biz from Friday-Sunday.”
On day 5 (Monday), the week started abominably for PRDP as its collections plunged vertically to Rs 13.62 crore, signalling that it is lacking in stamina. But Taran Adarsh was optimistic in his tweet: #PremRatanDhanPayo Thu 40.35 cr, Fri 31.05 cr, Sat 30.07 cr, Sun 28.30 cr, Mon 13.62 cr. Total: ₹ 143.39 cr. Hindi version. India biz. He added, #PremRatanDhanPayo packed a solid (four-day) weekend, maintaining consistent biz from Friday-Sunday. Monday onwards is crucial for the film. Weekdays will determine where #PremRatanDhanPayo is heading. With no major Hindi film releasing next Friday, should enjoy another good week.”
On day 6 (Tuesday) PRDP collected Rs 12.04 crore, taking ‘Prem Ratan Dhan Payo’ total collection figure in domestic market to Rs 155.43 cr. When we add the foreign box office figures the total collections rise to a huge Rs 214.17 crore.
On day 7 (Wednesday) Prem Ratan Dhan Payo managed to just about stay in double figures with a take of Rs 10.02 crore. This takes the domestic figure to Rs 165.45 crore, while the foreign earnings boost it to Rs 224.19 crore. The triumphant march by PRDP is slowing and with Friday set to see release of James Bond ‘Spectre’, Salman Khan really must be keeping his fingers crossed.
PRDP collections fell below 2 figures mark at Rs 7.37 crore on day 8 and this took the domestic total to Rs 172.82 crore, while the total take, inclusive of the foreign one, hiked the figure to Rs 231.56 crore.
On day 9, PRDP figure was the lowest in the duration at Rs 5.50 cr, but it jumped a little on day 10 (Saturday) at Rs 6.70 cr and day 11 (Sunday) at Rs 8.20 cr. In terms of India box office, PRDP collections add up to Rs 193.22 cr and with foreign take the total is Rs 279.22 cr. The film is still alive in theatres in second week, but it is going to be a long, hard drag to the Rs 200 crore mark (domestic).
Days 10, 11, 12, 13 and 14 figures came in at one go and that too in a rush. While on day 10 (Saturday) PRDP collection figure was Rs 6.70 cr, on day 11 it jumped a little to Rs 8.20 crore. Days 12 and 13 logged virtually similar figures at Rs 2.7 cr and Rs 2.9 cr for a total domestic market figure of Rs 201.52 cr. Foreign take added to this number balloons to Rs 287.52 crore.
On day 15 (Thursday), it was clear that Prem Ratan Dhan Payo is unlikely to turn into a Rs 250 crore club entry. PRDP collections were logged at just Rs 2.01 cr.
Day-wise India market break-up:
|Day||Collections (Rs Cr)|
|Day 1 (Thu)||40.35|
|Day 2 (Fri)||31.05|
|Day 3 (Sat)||30.07|
|Day 4 (Sun)||28.3|
|Day 5 (Mon)||13.62|
|Day 6 (Tue)||12.04|
|Day 7 (Wed)||10.02|
|Day 8 (Thu)||7.37|
|Day 9 (Fri)||5.5|
|Day 10 (Sat)||6.7|
|Day 11 (Sun)||8.2|
|Day 12 (Mon)||2.7|
|Day 13 (Tue)||2.7|
|Day 14 (Wed)||2.9|
|Day 15 (Thu)||2.01|
PRDP collections: Worldwide
|Region||Collections (Rs Cr)||Updated…|
|India||203.53||As of 26-Nov-15|
|North America (USA and Canada)||26.1||As of 22-Nov-15|
|United Kingdom||14.44||As of 22-Nov-15|
|United Arab Emirates / G.C.C.||22.58||As of 22-Nov-15|
|Australia||4.09||As of 22-Nov-15|
|New Zealand||2.51||As of 22-Nov-15|
|Pakistan||4.48||As of 22-Nov-15|
|Malaysia||0.29||As of 22-Nov-15|
|Germany||0.7||As of 22-Nov-15|
|Rest of the World||10.81||As of 22-Nov-15|