Pink collection on day 1: Amitabh Bachchan has wowed audiences and critics alike with his latest release. Pink has received ratings that go almost as high as 5 star and justifiably so. It is a court room drama where Bachchan gets the entire audience’s emotions and feelings to play with and he does exactly that with his rich baritone. But while the Bachchan repertoire is out there for all to see, how exactly was it received by the audiences? After all, the public wants to be entertained and perhaps even educated in equal measure and if a film is not doing that, they cold-shoulder it. It does not matter who the actor is, the theatre-going public wants a bang for its buck and actors better deliver. Yes, people also care for a social message and through Pink, Bachchan has sought to condemn the current anti-women situation in the country. For their part, Taapsee Pannu, Kirti Kulhari and Andrea Tariang have made outstanding contributions in the movie and have done their careers a big favour. Will it be a money spinner? Read on.
On the opening day, Pink box office collections were powered very early as the occupancy rate soared high much to the relief of the cinema wallahs. The rate was as high as 30%-40% at an average to start with. That in itself is quite an achievement as a movie of this genre is not expected to galvanise the public from the morning shows themselves. With this kind of occupancy rate, Pink becomes one of the best received movies of 2016!
What that has translated into in terms of cold hard cash at the ticket windows is an earning of Rs 4.32 crore. Again, we must reiterate that this sum for a movie of this type is excellent. It must not be compared to the blockbusters that Salman Khan or Akshay Kumar keep regularly generating – the difference between both is huge in terms of content and the audience targetted is a limited one.
In fact, trade pundits had expected Pink collections to open with a taking of around Rs 3 crore or less, simply because of its genre and the nature of the content. The film is very serious and makes for contemplative watching. Its messages have to be thought over and regurgitated. Clearly, this will not be the kind of content that will be appealing to the mass audience. Those who like their dialogue complicated, the language crisp and beautiful and find great pleasure in listening to verbal volleys flying, will really think of this as a paisa wasool movie.
For Pink all of this will be brought together over the next few days, especially over the opening weekend. And that is when it will get a good word of mouth booster as those who have seen the film will give it glowing praise. The numbers at cinemas are therefore, set to rise, but again, this will be of a limited nature. While the movie is unlikely to see a double-digit take ever in its run at the theatres, it will get close over Saturday and Sunday. It is the working week that may spell trouble.