Kareena Kapoor Khan has signed on as the brand ambassador of Benelave, which is a leading name in sanitary ware, bathroom fittings and showers. She will be featuring in the brand’s new 360 degree integrated campaign, that’s aimed to increase visibility and build a strong retail network in tier 2 and 3 towns in the coming months.
Sandeep Somany, JMD-HSIL Limited said, “Benelave is positioned as an entry level brand to attract new consumers in new markets. The competition in these markets has high proliferation of local, regional and other branded players. So, we decided to go ahead with a celebrity led brand strategy as the best route to build brand awareness and brand equity. We zeroed on Kareena Kapoor Khan for her popularity among the masses, versatility as an actress and as a person who respects family values. Her personality traits will resonate well representing ‘Benelave’. Help to cut through advertising & product clutter, create a brand narrative and be heard. I am sure this will be an invaluable partnership”.
Talking about the same, Kareena Kapoor Khan said, “With the bath space evolving gradually as a space to relax and rejuvenate, ‘Benelave’ as a brand spells freshness, elegance and durability. I like the fact that ‘Benelave’ embraces the preferences of consumers and offers a wide and elegant range of faucets and bath accessories that meets their needs.”