After promoting Heineken for $45 million in ‘Skyfall,’ it was time for a Samsung smartphone promotion in James Bond newest release ‘Spectre,’ but Daniel Craig rejected the $50 million offer.
In fact, there were two juicy deals waiting for a nod from James Bond, one from Samsung and another from Sony. Clearly, both the smartphone makers were expecting some of the mammoth publicity being enjoyed by the James Bond franchise to rub off on them too – profits for all being the mantra.
While Sony offered $5 million to James Bond (007) to carry the handset in the film, with a $18 million bid to be the exclusive vendor, Samsung offered the same $5 million, but beefed up the total payment to $50 million, reports News.co.au.
However, at decision time, when it was time to hand James Bond a smartphone, both the offers were rejected by the 47-year-old actor Daniel Craig and director Sam Mendes, after judging the phones to be too lacklustre for the iconic James Bond.
The next installment of the hit franchise is slated to release in November.