‘Jai Gangaajal’ failed to beat the records of Priyanka’s “Mary Kom” and Prakash Jha’s “Satyagraha”, which had raked in Rs 8.40 crore and Rs 11.21 crore, respectively, in the domestic market on their first day.
Jai Gangaajal box office collections have started on quite a slow note; this is despite this week’s other release Zubaan featuring no morning shows. This Priyanka Chopra starrer was expected to do much better as the actress has been in the news recently both in India and abroad and that should ideally have had a positive impact on the B.O. take.
Jai Gangaajal is a sequel to the Ajay Devgn starrer Gangaajal although both have nothing in common as even the time horizon has been separated from the original.
What has hurt is that the film, directed by Prakash Jha, barely carried out any promotional activity and as a result seems to now have a tough road ahead. It was mostly banking on a booster shot from Priyanka Chopra being constantly in the news over the last few weeks
What is going to be a positive for Jai Gangaajal is the fact that there is little to no competition from other releases and it should just about manage to post a good tally at the box office as it gets into the business end of the run – the weekend.
Of course, with such a bleak start Jai Gangaajal will have to rely on positive reviews and strong word of mouth to post decent figures. On the other hand Zubaan, which received mixed reviews is likely to show some improvement with time, while the Hollywood release London Has Fallen will pick up over evening and night shows.