Ittefaq box office collection prediction: Filmmaker Karan Johar’s next home production film ”Ittefaq” starring Sonakshi Sinha, Sidharth Malhotra and Akshaye Khanna is all set to hit the silver screen today. A suspense thriller, helmed by Abhay Chopra, the film has created a certain curiosity through its promotional tactics. Based on 1969 cult classic with the same name, the yesteryear film starring Rajesh Khanna and Nanda is remembered till date. Though the film boasts of an impressive cast, given the genre of the film, its box office success will totally be determined by the word of mouth verdict. Reportedly the film is set to earn somewhere near Rs 3 crore on opening day and improve thereafter, especially if it gets a big word of mouth boost.
Bankrolled by Shah Rukh’s Red Chillies production and Karan Johar’s Dharma Production, the film surely holds some mettle that two of the industry’s biggest names have decided to back it. According to trade analyst Girish Johar, the film is going to do a good business this week despite Golmaal Again and Judwaa 2 being a potential threat to the film. The trailer was compelling and has already set a certain curiosity which is sure to push its audience to the theatres. The film is being promoted on a very different line and this is sure to grab the viewers attention. Recently Shah Rukh Khan, Karan Johar, Sonakshi Sinha, Akshaye Khanna promoted the film by requesting fans not to give away spoilers.
The collaboration of Shah Rukh and Karan is a major reason why this might compel the audience to throng the theatres besides the cast. This project is equally ambitious for both Sonakshi and Sidharth Malhotra since their prior releases, Noor and A Gentleman were major box office duds. Let’s watch out for this thriller which hits the theatres today.