1. IIFA this year to be bigger, better and majestic

IIFA this year to be bigger, better and majestic

The International Indian Film Academy (IIFA) announced the 17th Edition of the most spectacular celebration of Indian Cinema worldwide that will occur in the capital city of Madrid, Spain from 23rd - 26th June this year.

By: | Published: May 22, 2016 2:11 PM

The International Indian Film Academy (IIFA) announced the 17th Edition of the most spectacular celebration of Indian Cinema worldwide that will occur in the capital city of Madrid, Spain from 23rd – 26th June this year.

This year, the IIFA Rocks stage will include noted music director-composer-singer Pritam who is performing with Spanish artistes as a once-in-a-lifetime on-stage production.

Performances include the hit songs of the Meet Brothers featuring Kanika Kapoor with Benny Dayal and Neeti Mohan among others. National-award winner Monali Thakur and Papon will be serenading the audience.

To add to the star-studded affair, Bollywood’s leading lady Parineeti Chopra and actor Sooraj Pancholi are set to perform at IIFA Rocks; Elli Avram and Daisy Shah will perform the hit songs of the year.

Alongside the gamut of musical acts and dance performances, the distinguished Indian fashion designer Vikram Phadnis will showcase a breathtaking fashion show marking his 25 years in the fashion industry.

The IIFA revelries are well underway, as IIFA this year, will also showcase a special teaser screening of the Rakeysh Omprakash Mehra film – Mirziya.

Speaking on the occasion, Wiz Andre Timmins, Director – Wizcraft International Entertainment Pvt. Ltd, said, “IIFA from the beginning has promoted Indian cinema across the world to a global platform. We are glad that alongside film, we can also feature fashion, music, culture and business through the Videocon d2h IIFA Weekend.”

“As this year marks the 60th anniversary of India & Spain diplomatic relations, IIFA Madrid 2016 is going to be a star-studded extravaganza and the excitement and anticipation has been growing among the industry and fans alike. It will be a magical and memorable time for locals and visitors to witness the stunning acts live on stage at the spectacular IFEMA – Feria de Madrid. The IIFAs in Madrid are going to be a special melange of dance, music, fashion and business!” he added

Recreating the magic of Indian cinema, the 17th edition of the IIFA Celebrations will play host to some of the most celebrated stars of the Indian film industry, notable guests, and dignitaries from India and the region, world media and Indian cinema fans from across the globe.

Previously IIFA has shared the highlights of the upcoming Weekend Festivities: the NEXA IIFA Awards 2016 hosts were unveiled to be the multi-talented Farhan Akhtar and the versatile actor Shahid Kapoor.

The awards ceremony in Madrid will witness awe-inspiring performances by Bollywood’s very own creme de la creme Salman Khan, Hrithik Roshan, Priyanka Chopra, Deepika Padukone, Sonakshi Sinha and Tiger Shroff among others.

Thrilled about performing at the NEXA IIFA Awards 2016, Bollywood icon Salman Khan said, “IIFA is like one big carnival and I look forward to performing at the NEXA IIFA Awards this June in Spain. Like so many great cities of the world, Madrid will witness the beauty and magic of Indian cinema with IIFA. IIFA has consistently played a crucial role in widening the horizon of the Indian film industry to the world.”

Bollywood’s age-defying actor, Anil Kapoor also commented saying, “I have had a longstanding bond with the IIFA Academy and after having been part of several IIFAs, I am always amazed each time by the grandeur and the effort that goes into making it a grand celebration. With my experience of working in international films, I have noticed that IIFA goes a long way in presenting the best of the Indian film industry and is a great way to promote India’s soft power. I am eagerly looking forward to the Videocon d2h IIFA Weekend and I’m sure it’s going to be more special than ever before.”

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