1. Facebook ties up with ‘Ae Dil Hai Mushkil’ to reconnect lost connections

Facebook ties up with ‘Ae Dil Hai Mushkil’ to reconnect lost connections

One of the most popular social networking sites Facebook has teamed up with ‘Ae Dil Hai Mushkil’ team for a first of its kind concept titled ‘Ae Dil Ki Facebook’.

By: | New Delhi | Published: October 26, 2016 2:04 PM
Touted as one of the biggest integration on social media, Ranbir Kapoor and Anushka Sharma will help people in connecting with each other. (Facebook) Touted as one of the biggest integration on social media, Ranbir Kapoor and Anushka Sharma will help people in connecting with each other. (Facebook)

One of the most popular social networking sites Facebook has teamed up with ‘Ae Dil Hai Mushkil’ team for a first of its kind concept titled ‘Ae Dil Ki Facebook’.

The contest will give a person, an opportunity to reconnect with someone special, someone who they have lost touch.

Touted as one of the biggest integration on social media, Ranbir Kapoor and Anushka Sharma will help people in connecting with each other.

Shikha Kapur, the CMO of Fox Star Studios, said, “An unique activity that leverages the reach of Facebook to engage with the core TG and encourages them to reach out to their long lost connections.”

“By bringing in Anushka Sharma and Ranbir Kapoor to help these special relationships reconnect through Facebook serves a dual purpose : it mirrors the central premise of the film – that relationships are precious and are to be nurtured through all odds, and it transcends the fan-star engagement experience to all new emotional level,” she added.

Produced by Fox Star Studios and Dharma Productions, ‘Ae Dil Hai Mushkil’ features Ranbir Kapoor, Anushka Sharma and Aishwarya Rai Bachchan.

The Karan Johar directorial will release on October 28.

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