Bollywood actor and endorser of various products Salman Khan has been shown the door by beverages major Coca-Cola India and will no longer be appearing in the iconic Thums Up ads that he had done so irreverently for about four years. The rumoured reason behind the move by Coca-Cola, a multi-national company (MNC), is the habit of Salman to speak out in a controversial manner over various issues troubling the land. The latest being his expressing his views about allowing Pakistan actors to work in Bollywood and not to ban movies that they act in. He has done this in a surcharged atmosphere in India in the the wake of terrorist attacks by Pakistan in Pathankot and Uri and the subsequent surgical strikes ordered by the PM Narendra Modi govt in Pakistan occupied Kashmir (PoK) where the Indian armed forces killed a number of Pakistani army men. Salman is reportedly being replaced by Ranveer Singh.
While there is no indication by the company about the reason for the move, the contract with Salman Khan had expired a month or so ago and it is not being revived. Considering that the actor has always churned controversy, one way or the other, the reaction to make this move by Coca-Cola would be sharp. Check out here what the twitterati have to say about it:
Varshini Chowdary ☺️ @Varshinigaru
#CocaCola drops salman????is d issue of pak artists is d reasn r anythng behind it #ThumsUp
Raghav Bharat @raghavbharat461 50m50 minutes ago
#ThumsUp #Cocacola throws out traitor @BeingSalmanKhan as their brand ambassador… Well done. Thank you. Boycott him..
@girishjohar @BeingSalmanKhan @RanveerOfficial n I drop #cocacola n all its products … Now only soda…
Prateek Pandey @PRATEEKHUHAR @CocaCola It’s not people of India who have won..Coca cola just doesn’t wants to risk it with going with Salman..that’s it
— राहुल सिंह सोलंकी (@Rahul_Sholankey)
Jagrati Shukla @JagratiShukla
But where does the risk come from? It’s us who have made this happen. #CocaCola knows that #SalmanKhan isn’t in good book’s of Indians now.