1. Befikre box office collections day 10: Ranveer Singh, Vaani Kapoor flick reaches Rs 55 cr

Befikre box office collections day 10: Ranveer Singh, Vaani Kapoor flick reaches Rs 55 cr

Befikre box office collections day 10: Ranveer Singh and Vaani Kapoor's romantic comedy has earned Rs 2.84 crore on its tenth day (Sunday).

By: | Published: December 19, 2016 7:25 PM
Befikre, befikre box office collections, befikre earnings, befikre box office, befikre movie, befikre box office collections day 10, befikre box office collections monday, befikre songs, ranveer singh befikre, ranveer singh, vaani kapoor, befikre release, befikre update, befikre news, entertainment, bollywood, movies, entertainment news, bollywood news, movies news Whatever success Befikre has witnessed can be placed solely on Ranveer Singh’s shoulders.

Befikre box office collections day 10: Ranveer Singh and Vaani Kapoor’s romantic comedy has earned Rs 2.84 crore on its tenth day (Sunday). The Aditya Chopra film’s earnings on Saturday were Rs 2.27 crore, making its second weekend total Rs 5.11 crore. This is a comedown after its moderately strong opening on its first weekend, when it earned Rs 24.07 crore, according to Bollywood Hungama. Befikre’s performance at the box office is the best proof that audience prefer substance over pretty packaging.

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While Befikre grabbed eyeballs for its bold posters and raunchy storyline, millennial audiences clearly wanted more. The film was touted to be a 21st Century love story, but instead came off as superficial and couldn’t properly woo its target young adult audience, while already cutting out a large chunk of older audiences thanks to its theme. Back in the day when Emraan Hashmi made headline with his onscreen lip locks, it gave him his 15 minutes of fame. Since then, it seems that the audience has matured, but not the team behind Befikre.

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Whatever success Befikre has witnessed can be placed solely on Ranveer Singh’s shoulders. At present, Ranveer can’t really do wrong at the box office and his star power will pull in a decent crowd, even if he can’t ensure box office gold. The film ranks 10th on the actor’s list of films with the highest opening day earnings and it had the 16th highest opening day earnings of the year. It’s not that Befikre is necessarily a wasted film, but with talented leads like Ranveer and Vaani, Aditya Chopra could have delivered more. Instead, he raised our hopes with a new-age romantic comedy and then chose to play it safe with the usual happy ending that most movies are doomed to have.

 

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