1. Baahubali 2: The Conclusion box office collections in opening weekend hit Rs 400-cr high

Baahubali 2: The Conclusion box office collections in opening weekend hit Rs 400-cr high

Baahubali 2 - The Conclusion, the sequel to the super hit Baahubali - The Beginning, seems to have hit the jackpot with trade estimates stating that the movie has raked in about Rs 400 crore.

By: | Updated: May 1, 2017 10:42 AM
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Baahubali 2 – The Conclusion, the sequel to the super hit Baahubali – The Beginning, seems to have hit the jackpot with trade estimates stating that the movie has raked in about Rs 400 crore (including pre-bookings) since its release on Friday, a record feat in the history of Indian cinema. “In the last three days, the movie has pocketed about Rs 400 crore. As per initial figures, the movie is expected to make Rs 1,000 crore as revenue after 50 days of run at the box office across the 8,000 screens, including the foreign screens,’’ a Hyderabad trade analyst said on condition of anonymity.

The first-day shows in Telugu-speaking states itself earned over Rs 60 crore due to increase in number of shows. Its first edition Baahubali – the Beginning, released in Telugu, Hindi, Tamil and Malayalam simultaneously in 5,000-odd screens worldwide, had a total collection of over Rs 600 crore at the box office.

“Baahubali 2 is definitely taking the Indian film industry by a surprise. The film, even before its release, has proved that it’s a blockbuster like no other with an extremely high chance of it entering the Rs 100-crore club on Day 1 itself. We have witnessed unprecedented advance ticket bookings on BookMyShow as fans bought as many as 12 tickets a second.

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“Baahubali 2 is definitely taking the Indian film industry by a surprise. The film, even before its release, has proved that it’s a blockbuster like no other with an extremely high chance of it entering the Rs 100-crore club on Day 1 itself. We have witnessed unprecedented advance ticket bookings on BookMyShow as fans bought as many as 12 tickets a second.

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The movie has clearly broken all language barriers,” Ashish Saksena, COO-Cinemas, BookMyShow said. Meanwhile, the producers are looking at other options including merchandising and gaming to create a new marketing model in the industry with the brand Baahubali. Arka Mediaworks, founded by Prasad Devineni and Shobu Yarlagadda, a leading TV and film production house based out of Hyderabad and director SS Rajamouli, had earlier announced a partnership with leading character entertainment company Graphic India to create original comic books, novels, animation and video games of the movie. Bengaluru-based Graphic is working on various trans-media opportunities and partnerships for the film property across gaming, digital content, novels and merchandise.

“Extending the world of Baahubali beyond movies allows us to reach a larger audience and that is really exciting for me,” SS Rajamouli said. “This is an epic which would enter into comics, animation and gaming to capture a larger audience of various ages,” says Shobu Yarlagadda, CEO of Arka Mediaworks.

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