The idea of Shudh Desi Endings that creates spoofs on Bollywood films, stemmed from a similar platform — How It Should Have Ended — in America . The team at Click Digital Studios were following the American channel for a while and they believed that there was a space for something similar in India. So, they started out by assembling a two-member animation team to create Daal Chilkha Daal, a spoof on Bhaag Milkha Bhaag. After 14 sleepless days and nights, their hard work paid off and Shudh Desi Endings kicked off.
Anand Doshi mentions, “We did not know how people would react and so we were actually surprised when we got a good response right from the beginning. Doing Bhaag Milkha Bhaag as the first project was a risk because Milkha Singh is a renowned personality. We weren’t spoofing the former Indian sprinter, but Farhan Akhtar who played the character. We were nervous. But, people took it in good spirit as we received several messages stating, ‘This is actually how the movie should have ended’, ‘It was great’ and ‘You should do more of this’.”
Post that, the company created a Dhoom 3 spoof, titled Doom 3 that garnered 2.2 million views. The spoof on PK, titled CK has already garnered 1,759,989 views since it was released on YouTube.
Shudh Desi Endings built on the growing demand for spoofs and increased their subscriber base to about 1,28,000. After the initial two-three spoofs, the traction on its Facebook page rose. People started suggesting movies for making spoofs and even spoof stories.
“We get suggestions and story ideas daily now and we consider them as well. Once we think to make a spoof for a movie, we release its motion poster and tell the viewers to send in a few spoof lines to add in the film. If we like it, we use it and give them guest writer credit,” he adds.
But a few things are taken into consideration before a movie can be shortlisted for a spoof — from the actors involved in the film and the number of people who have watched the film to the film’s story, all plays an important role. A PKor a Dhoom 3 would be more feasible than a film that has a lesser audience. “If a movie does 200 crores that means so many people have watched it. So, if 20 per cent of the audience also watches the spoof, it can be a hit,” explains Doshi.
Conceptualisation and production are also multistep process. Firstly, the small Shudh Desi Endings team selects a movie to spoof, followed by watching the film on the first day at the first show. Then, they brainstorm to come up with ideas to make the spoof interesting. New twists, funny characters, connecting funny happening with the movie and so on.
By Friday evening, the premise is finalised and the animation team starts making the motion posters. By Saturday afternoon, the team gets ready with the rough draft of the script and on Monday, the final script is locked as the dubbing artists are called to record the lines. Post that, the characters are animated and after a few sleepless nights, generally two weeks, the spoof is showcased.
Speaking about the spoof on PK, Doshi reveals, “In the movie, we see Aamir holding the hand of a prostitute to learn her language. In the spoof, we have shown Aamir holding Shah Rukh Khan’s hand as he learns his language. So, we have shown the character looking like Aamir, but talking like Shah Rukh Khan.”
The team has produced a few hilarious spoofs like Ragini XXX based on Ragini MMS, where Sunny Deol’s ghost enters Sunny Leone and Leone acts like Deol, while Deol acts like Leone. The spoof trended on social media and got 2 million plus views.
The company has been applauded by the industry as well. As Doshi states, “We have got good response from many actors and film-makers. During the Ek Villain (Ek Milan) spoof, Mohit Suri, Riteish Deshmukh and others mentioned on Twitter about how much they like our spoof.”
The company, now, is trying to expand. It plans to increase the number of spoofs they produce in a month. “Earlier, we used to wait for films to release and after seeing the story, we would make a spoof. Now, we plan to introduce Bollywood Wraps and Funny Interviews along with the spoofs to create more videos,” says Doshi. The company is also in talks with a few actors and production houses for spoofs. Even a few production houses have come forward and told them to make spoofs on their movies. The film-makers are trying to use these spoofs as a marketing tool. Shudh Desi Endings is currently producing a spoof for an upcoming sex comedy. It will help the film-makers market the film, while at the same time increase the viewership base for Shudh Desi Endings.
Talking about the future plans of the venture, Doshi mentions, “We are definitely looking to make a spoof on Tevar. We are also planning to create spoofs on classics like Dilwale Dulhania Le Jayenge, Sholay among others.”
With the company planning to expand, a bigger team will be employed, increasing the costs. Looking after the financials is key to any organisation, as Doshi reveals, “We have had lots of sponsors coming to us throughout last year, such as UC Browser and other applications, who helped with our expenditure.
We have also a few brands that have joined us for next year, so it’s a bright future.”
– By Karan Shah