Ministry of Textiles (MoT) has taken 2 major steps in the direction of promoting Indian textiles as a brand in international market. The Ministry has as developed a comprehensive and integrated Annual Marketing Plan in association with 11 sector Export Promotion Councils (EPCs) to promote Indian textiles in the world. Smriti Irani said, “the various ongoing marketing initiatives are synergized in the Marketing Plan and specific approach has been taken for traditional, emerging and other important markets”. The key features of this plan are:
1 A common umbrella brand will be created for Indian Textiles. This would be done by:
- Showcasing fibre to fashion products in Indian pavilion
- Organising road shows in tandem with the ongoing event
- Organising B2B meetings after business hours of event
A standard plan for doing pre-fair and post fair activities has been developed to be implemented by Export Promotion Councils.
2) Ministry of Textiles shall be organizing an annual mega event titled “Textiles India” covering the entire value chain that is from fibre to fashion.
The event will have three components:
a) Technical Conference titled “Advantage India: Sourcing Destination for The World”: The conference will bring renowned national and international speakers and delegates on one platform, to establish India’s relevance in global textile sourcing, key issues and way forward to achieve high growth. The conference will cover various facets of the sector like skilling, branding, financing, technology upgradation, etc.
b) Mega Exhibition: Mega exhibition will cover all sub-segments of textiles manufacturing value chain, from fibre to fashion. It is expected that there will be 800 to 1,000 Indian exhibitors participating in the event. About 2,500 international buyers and 1,000 Indian high volume retail buyers are expected to attend this mega event. International participants are being invited from the countries such as USA, Germany, France, Japan, Canada, Spain, UAE, China, Bangladesh, Turkey, Taiwan, etc.
c) Allied events: In addition to core exhibition and stakeholder conference, allied events such as Fashion shows, Thematic displays, Cultural programmes and best display and design awards, etc. will also be organized.