Initial quality problems reported by owners in India has declined substantially, driven primarily by reduction in engine-related problems, according to a study by research firm JD Power Asia-Pacific.
As per the study, the number of initial quality problems reported by two-wheeler owners in India has declined by a significant 14 problems per 100 vehicles.
“Given the high incidence of pillion riding in India, core vehicle systems such as engine and brakes undergo a lot of stress. Therefore, it is imperative for OEMs to focus on these key systems to help enhance owners’ perceptions of vehicle quality,” said Mohit Arora, Executive Director at JD Power, Singapore.
With increasing competition and frequent launch of new models, sustained quality under such adverse usage conditions can be a key differentiator, he added.
According to the study, the number of initial quality problems is influenced by the incidence of pillion riding. The increase in reported problems is particularly notable in the engine, brakes and ride and handling categories.
“One-third of the two-wheeler owners ride more than 40 kilometers every day. Given this high usage, coupled with the driving conditions in India, it would be prudent for OEMs to focus on ensuring a trouble free vehicle,” Kaustav Roy, Director at JD Power said.
Providing customers with a high quality and dependable vehicle can improve satisfaction and the likelihood to build a strong brand reputation, he added.
The ‘2016 India Two-Wheeler Initial Quality Study’ is based on evaluations from 9,329 vehicle owners who purchased a new vehicle between March 2015 and October 2015.
The study includes 87 two-wheeler models from 10 makers. It was fielded from September 2015 to December 2015 in 44 cities across India.