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Tax rates limiting best-selling cars rollout in India: Honda

Calling for rationalisation of differential tax structures in the Indian automobile industry, Japanese auto major Honda said the "unique" system has led to skewed demand for small cars...

By: | New Delhi | Published: September 21, 2016 12:59 PM
The company's Indian arm -- Honda Cars India Ltd (HCIL)-- expressed concern over lack of clarity on GST rate and the time for its implementation, saying such uncertainties make it difficult to plan production in advance. (Reuters) The company’s Indian arm — Honda Cars India Ltd (HCIL)– expressed concern over lack of clarity on GST rate and the time for its implementation, saying such uncertainties make it difficult to plan production in advance. (Reuters)

Calling for rationalisation of differential tax structures in the Indian automobile industry, Japanese auto major Honda said the “unique” system has led to skewed demand for small cars and prevented introduction of best-selling global models in the country.

The company’s Indian arm — Honda Cars India Ltd (HCIL)– expressed concern over lack of clarity on GST rate and the time for its implementation, saying such uncertainties make it difficult to plan production in advance.

“A lot of cars are sold in India but variety is not there.

Car models which are selling are quite limited. It may be because of the unique tax structure, maybe it’s the government policy to promote small cars,” HCIL President and CEO, Yoichiro Ueno said.

He further said tax differentiation in Indian auto industry is huge when compared to other major markets. As a
result, Ueno said, customers are offered a limited model line-up, as bringing globally successful models to India are
not feasible due to competitive pricing pressure.

“Because of that unique restriction, it is difficult. If the government can moderate the differentiation, automobile
manufacturers can implement more variety of models which will benefit customers,” he added.

Citing Honda’s own example, he said, globally the company’s top four best-selling models are Jazz, Accord, Civic
and CRV but the company is selling only Jazz and CRV in India.

“Even in CRV, we are selling a very small number,” he said.

The auto industry has four different slabs of excise duty based on dimensions and engine capacity. Small cars that are less than four meters in length attract excise duty of 12.5 per cent, while those longer than four meters but with engine of less than 1,500 cc capacity attract a duty of 24 per cent.

“To be safe in crash test, the length of vehicle is a key factor. The longer the car, the safer it is. So in small cars,
you have to compromise the cabin space to be safer in crash,” he added.

On GST, Ueno said the move to simplify overall tax structure is a welcome move which will benefit customers and
manufacturers.

However, he said while details are awaited, there were a few concerns.

When asked what these concerns were, he said the rate isn’t clear as yet and so is the timing for implementation
which makes it “difficult for us to plan production”.

Bullish on the Indian auto market, Ueno said the country, which is the fifth largest global market after US, China, Japan and Germany last year, is set to become fourth largest this year surpassing Germany.

“India is growing the fastest among the top markets,” he added.

On Honda’s performance in India, he admitted it has been below expectations as the company has been trying to clear high inventory at dealerships.

“Last year, we had a bit more challenging target and our wholesale was bit more inflated than retail sales. This year,
we have decided to correct that. So our wholesale is less than retail this time but we are optimistic our sales will grow,” Ueno said.

Besides, the shift in demand from diesel to petrol has also resulted in the company having to adjust its production
which also affected sales.

It has also affected the company’s costing structure as the amortisation for diesel engine investment was based on
certain volume, which has changed due to the shift in demand pattern, he added.

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