Property consultant JLL India has tied up with NDTV venture HouseBolo.com to launch an online property sale starting tomorrow offering housing units at discounted prices through e-auction.
The 25-day online home carnival offers a unique unit-wise auction through an e-bidding process, enabling customers to bid as they surf the portal, JLL India said in a statement today.
Yesterday, online marketplace Snapdeal announced a property sale on its platform during October 5-21, offering 10 per cent discount on basic selling price to customers, as well as other freebies.
Generally, housing demand tends to increase during the festive season, prompting real estate developers to offer discount and other freebies to lure customers.
JLL India and HouseBolo.com will offer housing properties across 90 projects by over 40 developers in 10 cities. The participating developers include Tata Housing, Mahindra Lifespaces, K Raheja, Central Park, Sunteck, Prestige, Gaursons and Olympia.
JLL India CEO (Residential Services) Ashwinder Raj Singh said the company is constantly adopting disruptive new-age technology to augment the experience for home buyers.
“The carnival is an innovative digital initiative – a cutting-edge, tech-enabled platform introducing for the first time pan-India e-auction of properties offered directly by renowned developers,” he added.
“This creates complete transparency and efficient price discovery in line with market trends and allows a longer period for the buyer to complete the transaction.”
NDTV group CEO Vikram Chandra said: “From the very start, we set out to build a site that would help home buyers navigate the complex process of buying real estate in India.”
He added: “By seamlessly integrating certified properties with related news and data, HouseBolo.com is designed to empower buyers to make intelligent purchase decisions.”