With Prime Minister Narendra Modi pitching for ensuring equal rights to women from all faiths and appealing to people to stop discriminating between a girl and a boy, self-drive car rental company Revv has come up with a noble initiative to honour the birth of a girl child. The unique campaign started yesterday and will continue till October 14. Those who are blessed with a baby girl in these five days can book a car from Revv and drive their newborn and wife back home in an exclusively decorated car for free in three cities, Delhi NCR, Hyderabad and Bengaluru. All you need to do is to inform Revv a few hours before their discharge from the hospital, and an all-decorated vehicle will be delivered to the hospital. Revv will also provide chauffeur service in case the users want to spend time being with the baby instead of driving the car.
This a goodwill gesture and perfectly celebrates ‘UN International Day of the Girl’. The day was sown by Plan International, a child rights organisation based in over 70 countries across the world. The organisation started a ‘Because I am a girl’ campaign which attracted ample support from people around the world. The campaign was aimed at raising awareness about the importance of nurturing girls.