Why RIM matters

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Abhishek Puri: Thursday, Jan 17, 2013 at 0359 hrs IST

Tags: Research In Motion | BlackBerry | IPhone

Research In Motion (RIM) was on a roll when BlackBerry (BB) held its sway in consumer and enterprise segments. People coined the term “crackberry” for its strong adherents. However, consumer market was shaken up with Apple’s iPhone. Backed by brilliant marketing, engineered shortages and stunte ....Read more

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Sak | Thursday , 17 Jan '13 16:22:34 PMReply | Forward

Of late RIM has lost huge ground to Apple & Google. To comeback successfully it will need a lot more than a good or a great product. It will need something path-breaking. Something that is cool and has never been seen or done before. Something which is practical at the same time. Basically it needs to out-think Google and Apple. Its a steep slope to climb but not impossible. RIM have done the right thing by not rushing with the launch of BB10. Now just hope they have a winner on their hands and they market it well!!

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