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Suhel Seth

Go North-East young man!

For all the years that I lived in Calcutta, Assam seemed right next-door and one never got down to going there. Assam has always been special to me.

Why the world needs Obama so badly

November in New York is always special. There is a nip in the air; the onset of winter bodes well for the retailers and there is almost always an excellent repertoire of theatre and opera!

Why India needs Narendra Modi?

The fact of the matter is that there is no better performer than Narendra Modi in India’s political structure. Three weeks ago, I had gone to Ahmedabad to address the YPO and I thought it would be a good opportunity to catch up with Modi.

Why is our nation so angry?

The bludgeoning to death of a CEO in Noida is an eye-opener to every Indian. It happened in Calcutta in the late 1960s when the Naxalite movement was at its height but for some reason I always thought, as India evolved we would become a calmer and...

Republic of disasters

There is almost a level of indifference that seizes the country when it comes to either warning our own of disasters or even more, when it comes to both preparing for the disaster and its aftermath.

The bigness of our smallness

India suffers from a congenital disease: it is about the bigness of our smallness: when it comes to anything, it is almost always self interest before national interest; when it comes to establishing things for the future, our horizon will be as long as we live whereas...

The enduring Diana juggernaut

Tina Brown’s The Diana Chronicles is an excellent read but that is more because the subject continues to be one riddled with intrigue and awe and not because of the writing craft alone that Tina has infused into this rather weighty book. What is interesting about this...

The emotional quotient

In a world dominated by isms of many kinds, there is a need for advertising to reflect on the efficacy of emotion in advertising. But before that, an understanding of whether we are at all emotional people needs to be established.

The age of co-optetiton

Many marketing pundits have opined that the future of marketing rests in brand alliances: where alliances are forged only to maximise consumer preference and where both companies and/or brands see mutual benefits: where the threat is not competitive but instead from the consumer.
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