Anushree Bhattacharyya The Indian Express Group

Anushree Bhattacharyya-

  • The ripple effect

    Tuesday 15 Apr '14After shelling out more for everyday necessities such as food items and fuel due to soaring inflation...
  • IPL 7: Franchises still pitching for ads

    Monday 14 Apr '14IPL 7 set to roll, but Kings XI Punjab, Sunrisers, Delhi Daredevils, even Mumbai Indians struggling.
  • A new Front

    Tuesday 08 Apr '14Three media houses have set up OneIndia, a combined space selling platform for display ads on a national level.
  • Being Human

    Tuesday 01 Apr '14With its latest corporate ad, Nestle tries to come closer to the Indian consumer by projecting the Indianness of the brand
  • “Our e-commerce industry reflects the clash between different ideas and philosophy”

    Tuesday 01 Apr '14Several cups of coffee at Costa Coffee and eight hours of brainstorming later, Kunal Bahl and Rohit Bansal launched Snapdeal in 2010.
  • Poll season gives a boost to OOH

    Tuesday 01 Apr '14For the out-of-home (OOH) industry that has been in the doldrums for quite some time now, it's finally time to celebrate.
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  • Aamir Khan's Satyamev Jayate: Truth and Dare

    Tuesday 25 Mar '14Satyamev Jayate was also simulcast on Doordarshan and other channels of the Star network.
  • Enfant terrible

    Wednesday 19 Mar '14The MTS 3G ad not only gets the viewer to notice the story, the brand too gets its share of the limelight
  • Waiting to exhale

    Wednesday 19 Mar '14The broadcast industry continues to grapple with issues such as cable digitisation and television ratings with no clear solution in sight
  • “Chota Bheem helped Pogo to beat Cartoon Network and become number one”

    Tuesday 11 Mar '14After growing up with Tom & Jerry, DuckTales, TaleSpin, Powerpuff Girls, in 2008 children in India were introduced to a new hero—Chota Bheem—by kids channel Pogo.
  • Crystal ball gazing

    Tuesday 11 Mar '14Ad Club’s annual creative review looks at emerging trends in advertising
  • Caveat Seller

    Tuesday 11 Mar '14The recent end-of-season sale saw a muted response with the consumer ready to wait out for deeper discounts. Manufacturers and retailers are virtually on the backfoot, forced to come out with ever-enticing offers and new sales tactics to woo the reluctant customer
  • “This deal offers a better way to engage with the youth”

    Tuesday 18 Feb '14Aditya Swamy, business head, MTV India & Homi Battiwalla, senior director, marketing (colas, juices & hydration) PepsiCo India Region
  • Trouble in paradise

    Tuesday 18 Feb '14Celebrity endorsements could soon be a thing of the past as the government tightens its noose on brands that release ads with misleading claims
  • “We are not concerned about making money”

    Tuesday 28 Jan '14One of the largest issues we have is that the reach of offline retail is very limited.
  • Discovering life on the highway

    Tuesday 21 Jan '14JK Tyre prefers to stray away from the beaten track, and depicts a palette of colours and emotions in its new commercial. The stories shown in the commercial are both endearing and entertaining
  • Fight to the finish

    Tuesday 21 Jan '14Who doesn’t want to win a shiny trophy and pose for the cameras? Yet, the country’s only creative ad show, the Abby, sees declining participation and is caught up in a myriad of issues such as copied and scam work which threatens its credibility in the long run. With more ad agencies launching into internal benchmarks for creativity even as others are in a rush to catch the bus to Cannes and D&AD, will this be the end of the road for the Abby?
  • I do not like it when we under deliver on what we promise to our customers

    Tuesday 14 Jan '14What I really like about my job is the real time response (RTR) that we get that is, whatever business or marketing decisions
  • “In recessionary times, things got better for us”

    Tuesday 14 Jan '14Peter Zillig is the chief executive officer for Tag EMEA and is also a member of the Williams Lea Group Board.
  • I look forward to creating business offerings for HomeShop18 customers : Vikrant Khanna

    Tuesday 07 Jan '14I have always been in a start-up or in turnaround situations.
  • “We are trying to hang the formal coat on the wall”

    Tuesday 24 Dec '13The advent of digital media has made life more complicated for marketers today
  • Leap of faith

    Tuesday 24 Dec '13Google's GOSF success indicates that e-commerce category has won the confidence of Indians.
  • “Extreme fragmentation of the news genre has killed the business”

    Tuesday 17 Dec '13The two revamps that have been undertaken are not same.
  • Hunger Games

    Tuesday 10 Dec '13The quick-service restaurant category has finally established itself in India. Banking on a loyal clientele, each of the global brands, whether it is Domino’s Pizza, McDonald’s or Pizza Hut, is now launching new retail formats even as they introduce more desi variants in their menus
  • “We are not a commission agent”

    Tuesday 26 Nov '13From a small team of three founding members to around 250 employees today, Vdopia, the video advertising network has come a long way.