Tuesday 19 Nov '13Star India’s aggressive play in the sports broadcast business has just started with the relaunch of six channels under the brand name Star Sports. While some may say the Rupert Murdoch-led network has been a little late in flexing its muscles in this genre, the game is definitely going to be more exciting now
Tuesday 12 Nov '13Even as TDSAT hears broadcasters’ petitions on the 12-minute ad cap, for television channels the festive season along with the forthcoming polls provides the best opportunity to maximise ad revenues
Tuesday 15 Oct '13The Indian middle class is recalibrating its aspirations to own premium brands in the face of rising inflation and the downturn in the Indian economy. And brands are playing ball by launching smaller pack sizes of their premium products
Tuesday 24 Sep '13Audience measurement and its resultant hits and misses, especially in television, has been a hot topic of discussion in the Indian media and entertainment industry for the past one year
Friday 20 Sep '13The Kolkata-based Ananda Bazar Patrika (ABP) group on Thursday sold off its stake in fortnightly business magazine, Businessworld, to Anurag Batra of exchange4media and investment banker Vikram Jhunjhunwala for an undisclosed amount.
Tuesday 03 Sep '13Globally, the design industry is going through a silent revolution with old rules being broken everyday and new ones being created, believes Gabor Schreier, executive creative director, Saffron, an independent brand consulting firm headquartered in Madrid.
Tuesday 27 Aug '13After a haitus, mythological and historical shows have again captured the imagination of television viewers. From lavish sets to the perfect cast to authentic dialogues, channels are pulling out all stops to keep the ratings moving up and the moolah coming in.
Tuesday 13 Aug '13Is Renault Pulse repositioning itself? If earlier, it identified itself as a youth brand, this time it seems to be targeting the older consumer who is young at heart. The choice of Anil Kapoor only adds to the confusion