Tuesday 11 Mar '14The recent end-of-season sale saw a muted response with the consumer ready to wait out for deeper discounts. Manufacturers and retailers are virtually on the backfoot, forced to come out with ever-enticing offers and new sales tactics to woo the reluctant customer
Tuesday 21 Jan '14JK Tyre prefers to stray away from the beaten track, and depicts a palette of colours and emotions in its new commercial. The stories shown in the commercial are both endearing and entertaining
Tuesday 21 Jan '14Who doesn’t want to win a shiny trophy and pose for the cameras? Yet, the country’s only creative ad show, the Abby, sees declining participation and is caught up in a myriad of issues such as copied and scam work which threatens its credibility in the long run. With more ad agencies launching into internal benchmarks for creativity even as others are in a rush to catch the bus to Cannes and D&AD, will this be the end of the road for the Abby?
Tuesday 10 Dec '13The quick-service restaurant category has finally established itself in India. Banking on a loyal clientele, each of the global brands, whether it is Domino’s Pizza, McDonald’s or Pizza Hut, is now launching new retail formats even as they introduce more desi variants in their menus