Tata Nano failed to meet customer aspirations in totality – RC Bhargava

When a two-wheeler owner is looking to upgrade his vehicle to a four-wheeler, he/she looks for the luxury a car can offer and not just another means of transportation.

By: | Published: November 4, 2016 1:55 PM
Maruti Suzuki chairman RC Bhargava said that Tata Nano failed as it did not meet aspirations of car customers in totality and not because of just one or two factors. Maruti Suzuki chairman RC Bhargava said that Tata Nano failed as it did not meet aspirations of car customers in totality and not because of just one or two factors.

Tata launched the Nano in 2009, and since then made several changes to the small hatchback. Currently, Tata sells Nano, which is now christened as Nano Twist. The company launched the car with an aim that every person in the country can own a car at a reasonable price.

Maruti Suzuki India Chairman R C Bhargava today said, "I think the Nano failed to meet the aspirations of customers in totality, not just one or two factors. The project at that price became an insurmountable challenge and also the challenge to meet customer aspirations."

According to him, when a two-wheeler owner is looking to upgrade his vehicle to a four-wheeler, he/she looks for the luxury a car can offer and not just another means of transportation.

"The reason is they bring much greater efficiency into the ability of people to use cars for transportation, the cars are used much more intensively and efficiently and there is much less of empty running, all of which lead to greater efficiency," he added.

He also said that Ratan Tata should be given a credit for attempting to offer an affordable and safer mode of personal transportation to two-wheeler riders and their families, which needs to be lauded. MSIL with its parent company, Suzuki, will not come up with any such products priced so low, despite being a major small car manufacturer in the country.

Recently, the news on the replacement of Tata Sons chairman Cyrus Mistry flooded the internet and reports suggest he had suggetsed for the Tata Nano to be shut down if the company wanted to make a turnover. The Nano had reached a peak loss of Rs 1,000 crore, various documents revealed.

Bhargava also added that in future, companies like Ola and Uber, will become large purchasers of cars. Moreover, as cars of aggregators are used optimally, the replacement cycle will be faster and so it is better for the industry.

In order to save the environment and curb the rising pollution, Maruti Suzuki is working to develop a low-cost small hybrid car, without sharing any timeline for its possible launch, Bhargava said.

  1. B
    binay
    Nov 5, 2016 at 5:56 am
    What aspirations? Best in cl AC, Head Lights, sufficient space in term of boot/arm, all advanced features like key less entry, blue tooth, music system power steering etc. etc. in comparatively less price tag of other manual bs. Only politics is lagging behind this down market propaa as well as lack of proper marketing by TATA motor, otherwise such an automatic car is available less than the price of basic models of other bs, just amazing.
    Reply
    1. M
      Manjoo Parekh
      Nov 5, 2016 at 6:09 am
      Nano is being improved a lot with its 2012 LX Model and now the Gen X Automatic is superb model in term of very very smart city car. Why so negativity towards Nano. How many automatic cars of Maruti are being seen on road, Gen x are seen in larger number than other b's automatic.
      Reply
      1. P
        Pankaj Kumar
        Nov 4, 2016 at 11:16 am
        I think RC Bhargava is right.Even my daughter, when offered a GenX Nano by the Yours Truly, flatly refused it. She told she would go without a car rather than buying this one.
        Reply
        1. R
          Ram
          Nov 5, 2016 at 6:05 am
          When not a single Nano user hardly makes any complaint, why other than Nano users are so worried to shut it down. Strange!
          Reply