Tata Kite hatchback teased in Tata Motors’ new TVC starring Lionel Messi

Tata Motors that recently roped in Lionel Messi as its global brand ambassador for passenger cars, has now released its first TVC - #madeofgreat - featuring the football star.

By: | Updated: April 14, 2016 1:28 PM

The Tata Kite hatch will be positioned below the Bolt, and is likely to be priced quite aggressively.

The Tata Kite hatch will be positioned below the Bolt, and is likely to be priced quite aggressively. Tata Motors appointed the Barcelona FC star and Argentina captain, Lionel Messi, as brand ambassador recently.

Tata Motors that recently roped in Lionel Messi as its global brand ambassador for passenger cars, has now released its first TVC - #madeofgreat - featuring the football star. Interestingly, the TVC has also teased the Tata Kite hatchback - the company's upcoming small car. Set to be unveiled by early December 2015, the Tata Kite (codenamed) will be the third all-new product under the company's HorizoNext umbrella. Other two were Tata Bolt and Zest.

Since the Kite is the code-name for the project under which the company is building two products - an entry-level hatchback and sub-compact sedan, it is likely to get a different name upon its launch. The Tata Kite hatch will be positioned below the Bolt, and is likely to be priced quite aggressively. Upon launch, the budget hatchback will be pitted against the Maruti Suzuki Celerio, Hyundai i10, Maruti Alto K10 and other cars in the league.

Just like the Bolt and Zest, the Tata Kite hatchback has taken its design inputs from the three Tata Motors design studios in Coventry, Turin and Pune. The new design elements include Tata's new signature grille with 'humanity line' flowing into head-lights. While the front fascia of the Kite hatch is reminiscent of the Bolt and Zest, the vehicle's side and rear profile look completely different. In fact, the car's rear profile looks a lot better than most Tata hatchbacks on sale today. The Kite hatch will get a sloping windshield at the rear and a spoiler.

Tata-Messi-Car

The Tata Kite hatch is expected to be offered with an all-new 1.05-litre, 3-cylinder diesel engine that will develop around 64bhp and 140Nm. The petrol model, however, might get a de-tuned version of the same 1.2-litre unit that powers the Bolt and Zest. To be manufactured at Tata Motors' Sanand, Gujarat-based facility, the Kite will underpin the XO platform of the Indica. Having said that, the company hasn't officially revealed the car's specifications.

The Tata Kite hatchback is likely to be priced between Rs 3 lakh - Rs 4 lakh.