In an online survey conducted by GlobalWebIndex on behalf of Ford Motor Company, a number of myths about more fuel-efficient driving were broken. One such important aspect that the study touched was that a car will be less fuel efficient in winters as the vehicle takes more time to reach its optimum operating temperature thereby consuming more fuel.
In addition, GlobalWebIndex also asked various other questions in the research where another major concern was that 40 percent of Indian drivers are not aware that harsh acceleration and braking greatly reduces fuel efficiency. Turning the engine off during idle also increases mileage of a vehicle, however, a considerable 78 percent drivers did not know this fact as well. This is after 95 percent drivers who took the survey from 11 countries claimed their driving techniques were in favour of maximum fuel efficiency.
Cruise control is not just for added convenience and reduced fatigue, but it also improves fuel efficiency as the vehicle does accelerate or brake unnecessarily and 78 percent drivers were not aware of this fact. The GlobalWebIndex survey also indicated that road users who use GPS before setting off for a drive get better mileage from their car. Only 27 percent drivers use GPS via a mobile application or a standalone device to know which is the fastest route to their destination.
In fact, unnecessary additional weight also hampers fuel efficiency. An extra 20 kgs can reduce fuel economy by one percent and only 35 percent drivers in this global study knew this. Another aspect covered in the survey was that an ill-maintained vehicle which has erratic service schedules would deliver less mileage and one out of three drivers were not aware of this.
The survey which included 1023 participants from India also had respondents from Australia, Hong Kong, Malaysia, New Zealand, Philippines, South Korea, Taiwan, Thailand, and Vietnam bring the total number of participation to 9,509 Ford customers.