With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment. (In pic: BMW X5)
Philipp von Sahr, President, BMW Group India said, “We want to maintain sustainable leadership in the Indian market. With the price increase, BMW Group will maintain its premium positioning in the Indian luxury car segment.”
BMW dealerships in India display the BMW 1 Series, the BMW 3 Series, the BMW 3 Series Gran Turismo, the BMW 5 Series, the BMW 7 Series, the BMW X1, the BMW X3 and the BMW X5 which are locally-produced at BMW Plant Chennai.
BMW dealerships also display the BMW 6 Series Gran Coupe, the BMW ActiveHybrid 7, the BMW X6, the BMW Z4, the BMW M3 Sedan, the BMW M4 Coupe, the BMW M5 Sedan and the BMW M6 Gran Coupe, which are available in the country as Completely Built-up Units.
The BMW 6 Series Individual and the BMW 7 Series can also be ordered as Completely Built-up Units.
The BMW Group will also introduce the BMW i8 in India in 2015.
Currently, BMW India has 37 sales outlets in the Indian market but says by end of 2015 will aggressively expand its dealer network by increasing the number of outlets to 50 across major metropolitan centers and emerging markets in India.