Honda launches crossover BR-V

Japanese automobile manufacturer Honda on Wednesday launched the seven-seater premium crossover vehicle named the BR-V and reintroduced its flagship product the Accord (sedan) in the Auto Expo 2016. Both the BR-V and Accord is set to be introduced in India this year.

By: | Updated: April 13, 2016 11:46 PM
While BR-V was expected to be launched in India for a long time, the Accord which the the first product of the company in India is expected to make a come back as the company is trying to expand the its sedan portfolio.

While BR-V was expected to be launched in India for a long time, the Accord which the the first product of the company in India is expected to make a come back as the company is trying to expand the its sedan portfolio.

Japanese automobile manufacturer Honda on Wednesday launched the seven-seater premium crossover vehicle named the BR-V and reintroduced its flagship product the Accord (sedan) in the Auto Expo 2016. Both the BR-V and Accord is set to be introduced in India this year.

While BR-V was expected to be launched in India for a long time, the Accord which the the first product of the company in India is expected to make a come back as the company is trying to expand the its sedan portfolio.

As of now the Honda has only two sedans in its portfolio – Amaze and City – and a re-entry of a successful product like Accord may help increase volumes and market share.

“ India is the largest contributor from the Asian and Oceania region for Honda. In order to accelerate growth in this market we are challenging products which are unique to Honda and exceed our customer expectations. The introduction of the BRV is testament to our commitment to the Indian market,” said Takahiro Hachigo, president, CEO and Representative Officer, Honda Motor.

The Japanese auto major also displayed a concept model known as the Honda Projest 2 and 4 powered by RC 213V, designed to fuse together the values of two and four wheel mobility.

Another model on display was the premium hatchback Jazz’s racing concept which is study model.

“Last year was extremely good for us as we achieved our record sales of 200,000 vehicles in a year. The launch of exiting models like BR-V and Accord in 2016 will help accelerate our growth this

year and will also strengthen our brand in the country,” Katsushi Inoue, president and CEO, Honda cars India.

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