Maruti launched the S-Cross though its premium sales network, Nexa, in August this year, and its wholesale sales have come down from 4,600 units in its first full month of sales to around 2250 in November.
Maruti Suzuki's premium crossover S-Cross is being sold at a heavy discount of up to Rs 2.6 lakh in the national capital, according to Nexa dealerships in Delhi. The discounts are coming at a time when the wholesale sales for the model have declined consecutively for three months in a row. Maruti launched the S-Cross though its premium sales network, Nexa, in August this year, and its wholesale sales have come down from 4,600 units in its first full month of sales to around 2250 in November.
Earlier in October, the discount on S-Cross were running up to Rs 1 lakh, which has now gone up to Rs 2.6 lakh, which includes a loyalty bonus of Rs 30,000 for customers who already own a Maruti Suzuki vehicle as well a cash discount of up to Rs 1.5 lakh. While the discounts are up to Rs 70,000 for the 1.3 litre engine DDiS 200 models, the higher discount of Rs 2 lakh and Rs 2.6 lakh is on the 1.6 litre engine powered DDiS 320 models, according to dealer checks in Delhi. The S-Cross was launched in the price range of Rs 8.34 lakh to Rs 13.74 lakh, ex-showroom Delhi.
However, the demand for the Baleno, which is only the second Maruti model to be sold through Nexa outlets continues to be high. In fact, Nexa dealership executives said customers coming to the showrooms are much more enthusiastic for the hatchback, compared to the crossover. Moreover, the dealerships are also giving out additional freebies to exhaust the 2015 made inventory, particularly with the S-Cross. Nexa executives also said that the price of Maruti vehicles will go up from January, which is also driving customers to dealerships to get the products at the current price.
Moreover, the National Green Tribunal's recent interim ban on registration of all diesel vehicles too had an impact on the customer preference for S-Cross, which does not have a petrol variant. Later on, after the Supreme Court banned sale of diesel vehicles having engines above 2000 cc only, the green tribunal has said that the Supreme Court's decision will be implemented.
Maruti Suzuki is also expected to further expand its presence in the utility vehicle space with the launch of a compact sports utility vehicle early next year. Since April this year, Maruti has gained a significant market share in the utility vehicle segment raising its share from 10.23% in April to 17.77% in November. The gain has mainly been on the loss of share by players like Toyota and Renault.