Maruti Suzuki has been known for reliable cars that are easy on the pocket during purchase and maintenance as well, however, now the brand has had a thorough makeover evolving into a premium car manufacturer. Maruti's ascent to higher grounds began with the Ciaz, which was pitted as a premium sedan and garnered a positive response in the market. The Nexa dealerships were launched to provide a separate platform to retail the brand's premium cars. And now Maruti dealerships have been revamped for a more customer friendly experience and will be called 'Maruti Suzuki Arena'. Here's a look at what's new:
Maruti Suzuki Arena sports a modern look, offering a customer-friendly environment. Maruti has embraced digital technology for streamlining the process of purchasing or customising cars. With this, the company now has four distinct retail channels - Maruti Suzuki ARENA, NEXA, Commercial and True Value.
Customers can now experience the convenience of booking their cars or even personalising through an all new website. Prospective buyers can browse all that is on offer through the navigation portal at the Arena showrooms.
Maruti Suzuki Arena allows customers to register for seamless processing of their transactions through the Navigation Portal. They can explore the entire product portfolio, through interactive Product Vision touch screens at the showroom.
A dedicated Personalisation Zone with car configurators enable customers to electronically customise cars by a mix and match of accessories.
Technology will also assist the relationship managers who, equipped with tablets and an app, will showcase the wide range of Maruti Suzuki products and variants to customers for ease of comparison. Information on tab will enable the Relationship Managers to address customer queries promptly.
The showrooms also have a cafe, which Maruti calls the 'Coffee Consultation Area', and an Owners Lounge.
The Company targets to set up over 80 Maruti Suzuki ARENA by March 2018. Progressively, existing showrooms across India will focus on extending the Maruti Suzuki ARENA experience to customers.
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