Isuzu has introduced its much-awaited premium SUV, the MU-X, in India starting at a price of Rs 23.99 lakh, ex-showroom Delhi. In this premium 7-seater SUV space, it competes with the Toyota Fortuner and the Ford Endeavour and we compare these three with regards to their specifications, features, variants and price
Features: The premium SUVs being compared here have their own set of unique features as well as equipment that is common to all of them. The Ford Endeavour, Toyota Fortuner as well as the Isuzu MU-X have an automatic climate control, cup holders and power sockets for all occupants, second and third row folding seats, however that is the end of similarities. The Isuzu MU-X's touchscreen infotainment unit is not offered with navigation, but, has a DVD playback option unlike the other two. Endeavour's infotainment system is also connected to an Active Noise Cancellation system which reverberates the audio back into the cabin to reduce engine noise. From Left to right: Ford Endeavour, Toyota Fortuner, Isuzu MU-X
Safety: All models have the option of a number of safety features such as dual front airbags, ABS (Anti-lock Braking System) with EBD (Electronic Brakeforce Distribution), traction control, immobiliser, reverse parking aids and three point ELR seatbelts. The Fortuner is the only one here to be offered with seven airbags (dual front, side, curtain and driver knee) as a standard fitment unlike the Ford Endeavour which has all seven airbags in the higher variants while dual front airbags are standard. The Isuzu MU-X has only dual front airbags which are available in the two versions offered by in the Japanese SUV, however, no option of additional airbags is available. The Isuzu MU-X has only two variants while the other two models have a plethora of trims to choose from.
Price: When it comes to the price of all the premium SUVs here, the Isuzu MU-X is a no brainer with a starting retail of Rs 23.99 lakh compared to the Toyota Fortuner's Rs 28.26 lakh and the Ford Endeavour's 26.63 lakh (all prices ex-showroom Delhi). However, the popularity of the Toyota Fortuner has been garnering impressive sales for the company which the Isuzu MU-X will have to face along with the low cost of ownership of the Ford Endeavour due to its sub-assembly servicing system. All cars here are competitive but if the MU-X has to beat the other two premium SUVs, it has to offer not just exceptional reliability like the Toyota Fortuner, but, also be easy on pocket maintenance like the Ford Endeavour.
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