The new generation Rolls-Royce Phantom is here! Phantom has been in production for the last 92 years and now in its eight generation Rolls-Royce has once again taken the luxury quotient on the Phantom a notch higher. Rolls-Royce has revolutionised the luxury car industry itself by shifting away from the status quo of shared platforms to an entirely new luxury business model. Rolls-Royce calls the new platform ‘Architecture of Luxury’.
The new generation Rolls-Royce Phantom is lighter and stiffer. As per Rolls-Royce the 'Architecture of Luxury' on the new Phantom is an all-aluminium spaceframe architecture designed by Rolls-Royce engineers that will underpin every future Rolls-Royce beginning with the New Phantom. From the side, New Phantom has the iconic 2:1 proportions that have endeared so many to every generation of Phantom, featuring a short front and long rear overhang, an upright front and a flowing rear. The rear lines of the car in side view circle forward to the waft line and lead the eye back through the front wheel. The company has ditched monocoque construction as used by mass-manufacturers and some mass-luxury brands. The new Phantom is 30% more rigid than its predecessor.
Eight generation Rolls-Royce Phantom gets a new purposeful headlamp graphic gives a confident and focused expression with fresh, frosted internals that feel open and optimistic, whilst accommodating an expressive ring of daytime driving lights and the most advanced laserlight system of any motor car that at night casts light well over 600 metres down the road.
Inside is the place to be on the Rolls-Royce Phantom. The rear door whether one drives or is being driven can be shut by simple touch of sensor located on the door handle and the door automatically gently shuts itself. As one would expect from a Rolls-Royce, the environment is crafted from the most precious and contemporary of materials. What is unexpected is the feeling of lightness and simplicity, an effortless elegance. The seats on the Phantom are newly sculpted and hand-crafted to deliver even more comfort.
The face of the Rolls-Royce Phantom also features a new front grille which is integrated into the surrounding bodywork. The grille is made from hand-polished stainless steel.
Interiors of the new Rolls-Royce Phantom have a strong horizontal element through the top of the seat, imparting a sense of width, comfort and presence, whilst visually enhanced with a vertical interpretation of the seat ‘bullet’ previously seen in Wraith and Dawn. The new fixed rear centre console receives significant enhancement, by incorporating a drinks cabinet with whisky glasses and decanter, champagne flutes and coolbox.
At the heart of every Rolls-Royce Phantom lies the hand crafted V12 engine. The company claims that it is the most silent motor car in the world and to do so a 100% silent engine was requred ensuring more low-end torque. Hence a completely new, 6.75-litre V12 powertrain has been engineered for New Phantom, replacing the previous naturally aspirated V12 engine. The engine sheds a power of 563 bhp and 900 Nm of torque.
The dashboard of the Rolls-Royce Phantom pays homage to the company's model of the past with one clean symmetrical surface. It gets a 12.3 inch touchscreen infotainment system. The standard clock features a dark face and the surround is finished in black leather.
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