BMW’s first ever digital M6 GT3 art car can come alive through your phone


  • BMW has had a prolonged tradition with creating art cars. This time the art involves digital tech, as do most of the things these days. It has been designed by Chinese artist Cao Fei, who chose to use virtual reality as an art form.

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  • There are three parameters to this year's BMW art car - a video focusing on a 'time travelling spiritual practitioner', an app to provide virtual reality featuring colourful light particles and of course the car, a carbon black M6 racer.

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  • The VR art car questions the boundaries of the human mind, according to the artist. Fei has taken inspiration from the fact that today the mind can control objects a thoughts can now be transferred, such as artificial intelligence or autonomous tech.

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  • The art has to be viewed using an app, perhaps you'll have to point your phone to the car and look through it as the lights and other effects float around the M6. It also represents a spiritual tradition to bless anything that is new.

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  • This will be the second art car BMW works driver Augusto Farfus will be racing this year. Farfus is quite excited to do it, saying that he would like to know more about the artist's philosophy behind this art car.

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