With Mahindra eVerito launch, M&M looks to rise above diesel car cloud

At a time when diesel powered vehicles with high displacements are under regulatory and judicial scrutiny for environmental concerns, utility vehicle market leader M&M on Thursday launched an electric sedan eVerito priced between Rs 9.5-10 lakh (es-showroom, Delhi).

By: | Published: June 3, 2016 7:20 AM

At a time when diesel powered vehicles with high displacements are under regulatory and judicial scrutiny for environmental concerns, utility vehicle market leader M&M on Thursday launched an electric sedan eVerito priced between Rs 9.5-10 lakh (es-showroom, Delhi).

This price is after various benefits in the form of tax waivers and subsidies from the central and state governments. In case of Delhi, the total amount of subsidies for the vehicle amount close to Rs 3 lakh, Mahindra Reva Electric Vehicles chief executive officer Arvind Mathew said.

The car, which would be available in three variants, is priced at Rs 9.5 lakh, Rs 9.75 lakh and Rs 10 lakh. The top variant has the fast charge feature which can charge the battery in 1 hour 45 minutes. In a single charge, the new sedan can cover a distance of 110 kms and can achieve a top speed of 86 km per hour, without any emissions. The current version of the eVerito does not have air-bags or ABS, but it will be available later.

“eVerito is the first electric sedan in our portfolio. With issues like environmental degradation, pollution related challenges, climate change and energy security there has never been a better time to switch to electric vehicles,” M&M president and chief executive (automotive) Pravin Shah said.

The vehicle would be first available in Delhi followed by introduction in other cities like Mumbai, Bengaluru, Hyderabad, Chandigarh, Pune, Jaipur and Nagpur, he said, adding that the price will wary based on different benefits for e-vehicles in different states.

The electric vehicle segment is poised for growth and the company would be introducing more models in the electric vehicle segment, he added. On issues hampering the growth of electric vehicles in the country, Shah said that charging infrastructure is an important aspect which needs to be addressed.

“For adoption of e-vehicles in India, it is imperative that faster development of charging infrastructure happens,” he said. The company sold around 1,000 units of its electric hatchback e2O in 2015-16, which was double of what it sold in the previous year, he said. Mathew also said that the company is again expecting to double the sales of e2O in the current fiscal, even though on a low base.

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