Will Renault Captur create a separate niche segment and give Hyundai Creta and Maruti S-Cross a tough fight?

With Renault Kwid sales averaging 8000 units every month and with the launch of the new Captur, Renault India says that 5% market share in India is very much insight.

By: | Updated: November 7, 2017 11:51 AM
Renault Captur launched in India at a starting price of Rs 9.99 lakh

Renault Captur has made its India debut and the aggressive introductory prices by the company once again tells us that how Renault India is betting big in creating new segments that's very niche and address a buyer who either might be very sure of the product they want to buy or someone who is looking to buy a top-end version of say Ford Ecosport or Maruti Suzuki Vitara Brezza but might consider the Renault Captur for the more space and more premium features. Renault still believes that there is strong demand for diesel SUVs and crossovers in India and expects the majority of sales of the Captur to come from the diesel variants. Renault Captur diesel variants price starts at Rs 11.39 lakh that is just above the Renault Duster SUV. Unlike Hyundai Creta and Maruti Suzuki S-Cross, Renault is offering the Captur only in four variants and even the base variants is enriched with features like floating indicators, touchscreen infotainment system making it a better proposition to buy. However, Hyundai Creta's tall stance make it the most proportionate SUV.

Sumit Sawhney, MD & CEO, Renault India believes that like the Duster and Kwid, Captur will also be able to create a separate niche segment and is betting big on its design and features. Renault is a young brand in India and with launch of Captur it now has four products in its portfolio. Renault's car designs have rather been more aggressive and SUV looking even on the smaller car Kwid that has allowed the company to match the expectation of the buyer at every level. Addition of customisation option is another step towards addressing the changing consumer demand.

Renault India created a separate segment with the Duster and even with the Kwid it was able to get customers who were looking at products like Wagon R and Hyundai i10. Renault Kwid was priced aggressively  to take on its competition in mini segment but with constant upgrades like 1L engine, introduction of AMT, introduction of new Renault Kwid Climber variant have kept buyers also hooked to the product. With Renault Captur the company plans to do the same but the competition is much more tough and strong here. Taking on Hyundai Creta or even Maruti Suzuki S-Cross will not be easy but then Renault has proven it in past that it can take on a hard competition with ease.

Urban Customisation trim on the Renault Captur

Renault Captur with an automatic transmission option will be launched much later and we expect this introductory prices to continue at least till January 2018 and the company might also hold on to it further till the end of financial year 2017-18. Sumit Sawhney says that with Renault Kwid monthly sales averaging at 8000 units the aim of 5% market share is very much insight.

Renault Captur is available with a 1.5L petrol and 1.5L diesel engine options. The petrol engine sheds a max power of 104 bhp and 142 Nm of torque mated to a 5-Speed manual gearbox while the diesel motor makes 108 bhp and 240 Nm of torque and gets a six-speed manual transmission. The Captur is offered with  5 colour options and 7 dual tone colour options themes- Diamond necklace theme and  urban theme.

Variant wise prices of Renault Captur:

 Variant Renault Captur RXE Renault Captur RXL Renault Captur RXE Renault Captur Platine
Petrol 9.99 lakh 11.07 lakh 11.69 lakh NA
Diesel 11.39 lakh 12.47 lakh 13.09 lakh 13.88 lakh