In about 9 hours the United States will witness in what’s being called the Eclipse of the Century and the Swedish car maker is planning to make some good news out of it. The new generation Volvo XC60 plans to chase down eclipse across the 14 states from the west coast to the east coast by providing a specially designed moon roof eclipse viewer. Experts say that this kind of Solar Eclipse occurs once in 99 years. Volvo Cars have also created the world’s first panoramic moonroof eclipse viewer for its latest XC60 SUV. The idea is to lean back in your Volvo car and watch the best view of the eclipse. The moonroof viewer is authentic and has can be clipped on the SUV’s existing sun-roof with the help of magnets. The company also claims that this will protect you from harmful sun rays during the entire duration of eclipse and will let the Volvo customer witness the solar eclipse without wearing any eye gear. While many might argue that such rare natural phenomenon must be witnessed in a natural befitting environment, auto-enthusiasts would be pleased to sit inside the swanky XC60. The size of the XC60’s panoramic moonroof allows viewing from all five seats in the vehicle.
Select Volvo retailers in the eclipse’s path of totality in Oregon, Idaho, Nebraska, Missouri and South Carolina will be prioritized for the limited number of viewers. Volvo will also live stream the eclipse in 4K resolution. Four eclipse enthusiasts will be along for the ride, offering their own unique perspectives. Volvo XC60’s will be equipped to capture the eclipse in 360-degree video and virtual reality. The spectacle will be broadcast globally via “live-stream, videos, photos, and more,” as per the company.
Even Mitsubishi has some plans to remember this special eclipse with its Mitsubishi Eclipse Cross. The company has reserved a few stops in Salem, Oregon within the path of “path of totality”, the bandwidth of sky where the eclipse will be visible. Mitsubishi plans to have three cameras on hand to capture the eclipse and live-stream the same.
While another such eclipse is expected to be seen in 2024, why miss it when Volvo and Mitsubishi are giving you a chance to watch it from wherever you want to. Such is the power of technology that makes even the natural occurrence like the eclipse is now being accounted in automaker's marketing budgets.