Yes, we agree that Jeep has 'overpriced' their products for India owing to the reason that they will take the CBU route. But, that said, Jeep marked its entry into the country with the flagship models here namely the Wrangler Unlimited, Grand Cherokee and the SRT version of the same. So, when Jeep announced that it will introduce a model by 2017 which would compete in the Rs 20 lakh segment, audience and motoring journalists were elated. So, if anyone puts the reason that the Jeep's current product portfolio is expensive, you can surely ask them to read this. Find Jeep Pricing Absurd story link. Find the Jeep India pricing absurd? Here’s the reason and why it isn’t necessarily bad
Now, the American carmaker has been working on a new Compass SUV and it might reach Indian showrooms next year. As seen in the images, the Compass is reminiscent of the Grand Cherokee that is available in the country as well. More images on the design reveal that this premium SUV features a blackened out roof that is expected to be available only in its top trim when launched in India. This new design is essentially a downsized version of the flagship model range, the Grand Cherokee.
Speaking of down-sizing, under the hood, the Compass is expected to be powered by 2.0-litre diesel and petrol engine options that would generate about 170hp of max power. Power to all the wheels (or maybe a rear wheel drive option for India) is sent via a 9-speed automatic transmission and a 6-speed manual transmission. Expecting this car to be priced around the Rs 20 lakh mark in India, Jeep may not bring a manual transmission to India.
Will it work for a country like India? The Compass is a model that is meant for developing markets and will be manufactured locally. That should put it at a complete value-for-money proposition and we as Indians love our big, brute SUVs. From the looks, the Jeep Compass looks to be a winner and given the kind of interiors and human machine interfaces the Compass should be able to take on the competition well. The success of this model, however, will depend on its pricing. While everyone has been expecting a Rs 20 lakh figure, the design of the vehicle and the level of detailing make it seem unlikely that the price-point will be so low, unless there are variants with vastly varying levels of equipment.