Think electric cars. And if you didn’t think of a G-Whiz or an E20, you probably thought of Tesla. Here’s the thing though, the Model S is friggin expensive and doesn’t really live up to the company’s mass market promises. The mass production car might well be Tesla’s most enduring challenge yet.
The Model S and Model X have both been flying off shelves for a while now, having taken the Prius’s status as the eco-friendly go-to for the rich and famous. Which is great, but the people have been waiting for that tech to pour into a more mass-market -- read: affordable -- package.
Almost a year ago, Tesla unveiled the Model 3 and expressed its intentions to put it into production as soon as possible. That, however, was all we knew about it.
Late last night, Tesla finally gave us the juicy details but chose an odd way to go about it. They released a table alongside the Model S, showcasing exactly how un-premium it is. This sort of anti-selling may seem a bit away from tradition. There is, however, method to the madness, Tesla -- in recent times -- have noted a shift in the pace of Model S sales with people choosing to wait for the more conventional Model 3. Tesla has been very cut and dry about the Model 3 gently nudging the premium customers back to the Model S.
So what do we know then, for one, the Model 3 could hit the 100 kmph mark in 5. Seconds almost twice of that on the Model S. It will have a range a 400 km range down 200 or so km from the Model S.
The Model S also has no trick rear-facing extra seat and therefore seats a standard five people and will have about 400 litres of usable storage.
However, most notably in the release, Tesla almost warns potential buyers of an entire year's worth of waiting list time on the Model 3, from the time it’s launched. A strange marketing policy or the fact that we’ve gotten so unused to hearing Manufacturer’s being brutally honest we just weren’t prepared for it.