Tata Tiago fails to match sales of competitors like Suzuki Celerio, Hyundai i10

When Tata Motors launched its latest hatchback Tiago, the company projected the vehicle as the one which would kick-start the revival of its passenger vehicle business.

By: | Updated: May 20, 2016 12:46 PM
Tata Tiago launch price Though, the initial performance of Tiago will give the much needed fillip to the Mumbai based car maker, it will still have to cover a long distance to match the performance of Celerio and Grand i10.

When Tata Motors launched its latest hatchback Tiago, the company projected the vehicle as the one which would kick-start the revival of its passenger vehicle business. A month after the launch the Mumbai-based company has managed to sell 3,022 units of the vehicles, which is significantly higher than the rest of products in its portfolio but way less than what its competitors sell in the segment.

The segment in which the Tiago operates is dominated by popular products like Maruti Suzuki Celerio and Hyundai i10. Given the performance of Tata Motors and its products in the passenger vehicle unit, Tiago has managed to deliver a decent performance in the first month of its existence.

A dealer in Mumbai said that the, they have received 600 bookings for Tiago in the first month which is quite high for a product from Tata Motors. The company has also made available the car in every dealership the day it was launched.

According to a dealer, post the launch of Tiago things have changed in the after sales service of the company. Now, when the car is being sold, the information about the owner and the vehicles goes directly to the service centres which will help the customer while getting his or her car serviced at a later date.

The role of a sales executive and after sales service executive has been clubbed at most the dealerships which will make life easier for customers post owning the vehicle.

Though, the initial performance of Tiago will give the much needed fillip to the Mumbai based car maker, it will still have to cover a long distance to match the performance of Celerio and Grand i10.

In April Maruti sold 8,548 units of Celerio while Hyundai sold 9,840 units of Grand i10. The performance of the Tiago is of paramount importance for Tata Motors passenger vehicle business as products like Zest and Bolt which sold around 1,419 units and 290 units respectively, have failed to attract volumes for a very long time.

Tata Motors will have a busy 2016 and 2017 as the company is expected to launch three new products like Hexa, Nexon, Kyte sedan in different segments like compact utility vehicle and sedan.

“We would like to change the brand perception of Tata Motors with the Tiago. The response has been good as we have received one lakh enquiries. Our dealership infrastructure has also changed and the executives there have been given training separately,” said Girish Wagh, head project planning and program management of Tata Motors.

  1. V
    vaibhav p
    May 23, 2016 at 5:16 pm
    it is too early too conclude or write offpared to the Zest and Bolt ,Tiago is fresh and a eye catcher from any angle.It is only the matter of time.And the booted version may give the much needed push apart from that it is the b that matter and personal vendetta which is the integral part of any car's s chart.
    Reply
    1. E
      Eklavya
      May 23, 2016 at 6:07 am
      Totally biased review..
      Reply
      1. V
        Vikas Kumar
        May 21, 2016 at 5:22 pm
        Dear, Mr. Ghosh.. U shud also consider the market share of TATA in this segment as Tata is having not so grt share of the pie the hence no. Is not bad. Also their production is very low 300 per day only at a single plant. I've inquired too for d car.. 1.5 months waiting is here at Ahmedabad. So comparatively demand is picking up. Might be they HV to open a new production plant specially for Tiago soon.
        Reply
        1. A
          Ajinkya Mhatre
          Oct 2, 2016 at 9:39 pm
          Pathetic review... Totally biased.. The headline looks typical pressute types.. Indian consumer has become much smarter.. See the comments for yourself everyone is criticizing...
          Reply
          1. A
            Amith
            May 21, 2016 at 11:05 am
            Other companies just look for the s but TATA motors along with the s, they r doing many innovative event like geard up for great challenge and many more, tiago is the best car compared to celerio and it's rivals in the segment interms of the new impact design, performance etc....
            Reply
            1. A
              Amar Bist
              May 27, 2016 at 6:33 pm
              Tiago is long time delivery it's dilars ship booking canceld plz fast is delivery Tata Tiago car
              Reply
              1. B
                Bhavesh
                May 20, 2016 at 4:32 am
                biased...first month production itself was not that much..
                Reply
                1. A
                  Avi
                  Jul 13, 2016 at 9:38 am
                  Sounded much like the author of the post was paid to write this
                  Reply
                  1. D
                    DKP
                    Jul 4, 2016 at 10:46 am
                    Not true reviews by financialexpress.
                    Reply
                    1. D
                      divyanshu sharma
                      May 20, 2016 at 8:46 am
                      Comeon gimme a break,give the product some time to settle,in this price range there is no better car than TATA TIAGO,stop being biased and remember its Made in India
                      Reply
                      1. Ritam Roy
                        May 20, 2016 at 2:47 am
                        Tiago is compeor of Hyundai i10 (old gen i10, not g i10). s of old gen i10 is 1700 in April,2016. Tiago is ahead of it. As Tata is suffering from perception problem from Indian customers so it is impractical to expect it to cross Celerio in first month. In next 6 months it should be clear how it fares. But if one compare both Tiago is much more better product by any means. Celerio looks 10 times cheaper than Tiago even after being more costly.
                        Reply
                        1. R
                          Ritam Roy
                          May 20, 2016 at 10:51 am
                          Tiago is the best in cl in its segment. Super value for money. s will rise definitely after a few months. Dont be biased friend.
                          Reply
                          1. G
                            gaurav
                            May 20, 2016 at 6:09 am
                            amazingly biased article, do you eat cowdung for breakfast. such low IQ,JQ
                            Reply
                            1. S
                              Sameer
                              May 20, 2016 at 6:58 am
                              Malyaban Ghosh its good example for biased minded news & lack of knowledge
                              Reply
                              1. h
                                h.m.panchal
                                May 20, 2016 at 11:12 am
                                In this price range there is no better car than TATA TIAGO,stop being biased and remember its Made in India.
                                Reply
                                1. h
                                  h.m.panchal
                                  May 20, 2016 at 11:10 am
                                  excellent hatchback car,Tata Tiago.
                                  Reply
                                  1. h
                                    h.m.panchal
                                    May 20, 2016 at 11:07 am
                                    very good hatchback vehical
                                    Reply
                                    1. J
                                      Jagadish
                                      May 20, 2016 at 7:59 am
                                      Childish analysis...is the only word can be used.
                                      Reply
                                      1. john jerone
                                        May 20, 2016 at 7:18 am
                                        Mr.Malyaban Ghosh you may not having exact idea about the tiago production vs s, or your unable to suit le for this story or poor in English ! production of tiago not more then 120 per day, the TML is scrolling baby not like others mind it....
                                        Reply
                                        1. S
                                          ss
                                          May 20, 2016 at 5:33 pm
                                          Very biased opinion.This car and the upcoming products from Tata has the power to rule the market.
                                          Reply
                                          1. P
                                            PRASHANT KAMAL
                                            May 23, 2016 at 3:30 am
                                            Success in 1st month after launch of a new car can't be compared with those age old established bs. Let us wait for next 1 year & see the impact this product is going to make on market. Hopefully, this is going to be a game changer for TML & market also.
                                            Reply
                                            1. Load More Comments