Just before the implementation of the Good and Services Tax (GST), carmakers, particularly luxury ones are offering massive discounts on the stock available with their dealers. GST, which will come into effect from 1st July 2017 has given rise to a lot of apprehensions amongst dealerships which is why they want to clear out the stock before the beginning of the new tax structure. Since the GST structure is not fully clear in terms of the GST tax credits, dealerships are not willing to take any chances. In the scheme of things, after German carmaker, Audi, announced special service and aftersales offers, they have also announced Audi Rush Price on their stock cars available with dealerships. An Audi A3 Premium Plus TDI diesel version which retailed at Rs 32.30 lakh, ex-showroom Delhi, is now available for Rs 29.99 lakh. Similarly, there are unheard of discounts on the A4, A6 and Q3 where potential buyers can save over Rs 6 lakh, a considerable amount even for a luxury car buyer.
To add to the incentivised offer by the company, dealers are also giving an opportunity for a car buyer to win an assured trip to Audi's headquarters in Ingolstadt, Germany. This offer is begin given out by Audi Delhi Central. According to the company, dealers may run out of stock before the end of this month due to the high discounts. Cars that are directly imported or CBUs (Completely Built Units) have not been affected by this scheme.
With the upcoming GST, a lot of luxury carmakers are offering substantial price cuts on their locally assembled models. Mercedes-Benz, as well as BMW, have also offered schemes pertaining to the GST announcement. GST would bring in a standard tax of 28 percent vehicles apart from a few additional cess fees, which is yet to be announced. However, considering the tax structure where luxury cars are levied a hefty 55 percent, GST will work in favour of luxury car makers while making their products popular. Although there is little effect on mass market cars, they are also offering sizeable discounts on their models. Ford, for example, is offered Rs 30,000 discount on the Aspire, Figo and the EcoSport. Similarly, other carmakers are also joining the bandwagon so that the existing stock with dealerships can be cleared out before the implementation of the new tax structure is implemented on 1st July, 2017