Advertisements tend to become a large part of our lives. We may not realise it when the advert is new, but over time it goes on to become nostalgic, a reminder of a time that has now passed by. India has seen some fantastic car and motorcycle adverts over time, some of them were also sheer hilarious, but one thing common in these adverts now is that they tend to bring us together in remembering a common memory. Here we've gotten together some adverts from the past which 80s and 90s kids will remember, the most popular out of them perhaps being the 'Humara Bajaj'. The jingle has been stuck in our heads for years now and we will not forget Hero Honda's 'Dhak Dhak Go' anytime soon either. It wasn't even a very catchy rhythm exactly, but 'Humara Bajaj' caught on swiftly and even today people look up the Internet for the video ad, that later evolved from a sweet sounding jingle to a rock kind of version when the Bajaj Pulsar was introduced - a macho voice singing 'Alag Andaaz' (a different style). Find below the top five advertisements from the yesteryear and bask into the glory of them that has been:
Maruti Suzuki has been the first choice of thousands of Indian passenger car buyers for decades. One of the first carmakers to grow big in the country, Maruti Suzuki has enjoyed a strong brand loyalty. I've met several families who swear by Maruti Suzuki cars that they have only bought and want to buy one from this brand.
Hyundai Santro was a huge and instant hit in our market with tall boy stance, compactness and zippy handling. Bollywood biggie Shah Rukh Khan featured in the first advert for the little South Korean car, which went on to become one of the best selling cars in the country.
This is the advert I've been rambling about since the beginning of this article. The keywords of the advert, which translate to 'Our Bajaj', gave a sense of belongingness. Bajaj has been a key player in the Indian two-wheeler market for years now and to watch the old man very meticulously cleaning his scooter is a reassurance of his faith in his machine.
Back when Hero and Honda built two-wheelers under a collaboration, we saw the very popular advert of 'Dhak Dhak Go'. This ad too banked upon people's pride that they should take in owning a two-wheeler which is the choice of thousands of Indians.
Suzuki 'No Problem' bike. This was a witty little clip to promote the commuter motorcycle, denoting that the owner will have no problem with it whatsoever. If you don't remember this, I'll leave it for you to watch and refresh your memory.