Nissan India and Benetton India to roll out new fashion variants on Micra

Nissan India has partnered with the global fashion brand United Colours of Benetton and the together they will be launching the Nissan Micra fashion edition on 12 September 2017, Tuesday.

By: | Updated: September 11, 2017 10:21 AM

Nissan-Micra-fashion

Refreshing models and additional of new variants seems to be the flavour this festive season and going the trend Indian arm of Japanese automaker Nissan India has partnered with the global fashion brand United Colours of Benetton and the together they will be launching the Nissan Micra fashion edition on 12 September 2017, Tuesday. While more details on the new partnership and the fashion edition Micra are still awaited, Nissan India has already started teasing a few elements of the new variant on its social media profiles. Nissan India will be marketing this Micra under the tag name of ‘Runs on Fashion’. Nissan Micra has been one of the successful model for the company in India and has also played a crucial role in exports. However, India will not get the new generation Nissan Micra that has gone on sale in the European and UK markets recently. During FY 2016-17 the company sold a total of 80,038 units in the Indian market and exported a total of 70,665 units.

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Expect the fashion edition Nissan Micra to get no mechanical changes. The changes will be restricted to exterior body and some minor interior changes in the colour palette. Mechanically, Nissan Micra will continue to be offered with 1.2L petrol and 1.5L diesel engine options. Petrol variants are mated with a CVT gearbox. Nissan India claims a mileage of 19.34 kmpl on the petrol variants and 23.08 kmpl on diesel variants. Expect the new fashion edition to be made available only on the top-trims.

This is not the first time a car maker has partnered with a designer or a fashion firm. In 2015, Renault Duster got a fashion maker over from Manish Arora. Renault Duster featured the use of vibrant colours and traditional design patterns. The cost of Nissan Micra fashion edition will be about Rs 15,000-20,000 over the current price of the car. Currently the Nissan Micra is priced between Rs 5.99-7.36 lakh (Ex-Delhi).

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