Colours are one of the most expressive visual elements globally and speak a lot about a person's personality and preferences. Similar to clothes and accessories, cars to express a person's choices and likes. Hence, car manufacturers give customers a wide range of choice for selecting colours of their choice. With every car they launch, there are around 9 to 12 colours offered on the model and now you can also opt for the dual shade tones of your choice. But have you ever thought, which colour is the most preferred by the customer? According to the Droom Online Automobile Trend Report, the consumer favourite choice of colour is White. It is the most preferred colour across vehicle segments, be it luxury cars or SUV's.
Such is the importance of colours that resale prices of the car too can be affected by your choice of colour as cars with popular colours find buyers easily whereas, unpopular colours sell for a lower price. If value depreciation is a key concern for you, then stick to white and Silver colour. However, if moving towards colours like Blue, Black, Brown and Golden, the value of your car could depreciate.
While there are vehicles that look good in certain colours because of their overall design, it's clear that Indians love the white colour the most for vehicles. There are some climate-based reasons too for the same as India is a hot country and Northern regions can witness temperatures going up to 50 degrees Celsius during summer. White absorbs less heat and as a result, cars parked in sun remain cooler than those in darker colours. In addition, the dusty environment of our country can make cars look dirty just minutes after cleaning them. White shade, however, masks the layer of dust compared to a black or darker coloured car, avoiding a dirty look of the exterior.
The top three favourite colours for all categories
White- 46 percent
The second last favourite colours in all categories are
Red- 5 percent
Black- 5 percent
Other colours like orange-5 percent
The least favourite colours
Brown- 2 percent