Maruti Suzuki sales grow by 15.1%, premium positioning continues to improve with new launches

After the recent introduction of the Maruti Suzuki Dzire, a completely new compact sedan, the carmaker is set to improve its premium positioning in India

By: | Published: June 1, 2017 12:28 PM

According to the April 2017 sales figures of Maruti Suzuki, it was evident that the company's premium position is improving tremendously. With the sales figures of May 2017, the inclination of potential customers towards premium Maruti Suzuki cars such as the Baleno and Ignis is getting stronger and the recently launched Dzire will only add further. The company witnessed a growth of 10.1 percent in the Compact category which includes the Swift, Celerio, Ignis, Baleno, Dzire and the Ritz, sold 51,234 units in May 2017 as opposed to 46,552 units in May 2017.

Similarly, the UV or Utility Vehicle segment grew by an impressive 66.3 percent which consists of the Gypsy, Ertiga, S-Cross and the Vitara Brezza. The segment recorded 22,608 units in May 2017 compared to 13,656 units over the same period last year. The primary contribution in this segment is mainly by the Vitara Brezza in the passenger vehicle market. Although the S-Cross was positioned as a premium offering through Maruti Suzuki's Nexa outlets, the car received a lukewarm response initially but sales improved later. That said, a new version of the S-Cross is expected to be introduced by Diwali which may lead to an increase in volumes for the S-Cross brand.

Also Read: New Maruti Suzuki Dzire: Why you won’t need to make a compromise anymore for the compact sedan you always wanted

Maruti Suzuki India Limited sold a total of 1,30,676 units in May 2017, compared to 1,13,162 units in May 2017, growing by 15.1 percent. Commanding about 50 percent of the total market share in the country, the carmaker is not only the largest but due to its variety of products, has a large portfolio to choose from. Ever since the Nexa retail chain was launched, Maruti Suzuki has been able to establish itself as a maker of premium cars too across segments, something the company had failed to do earlier with some of its imported vehicles such as the Grand Vitara and Kizashi.

  1. No Comments.